Innovator Role Managing Change

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Innovator RoleManaging Change

• Yanchun Huo Khairun Fachry

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Managing Change

Goals Improve efficiency? Improve cost
effectiveness ? Compete MR ? Enhance services?

• Problem
• How to manage change to achieve goals ?

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What is managing change?

• Understanding resistance to plan a change
• Designing change and designing how to change
• Bringing the change

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Why people resist change?

• Changes affect knowledge and skill requirement
• Changes associated with economic or status loss
• Changes suggested by others
• Changes involving risks
• Changes involving disruption of social
  relationship

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Designing change

• Force field analysis
• Determine driving and resisting forces
• Examine each force and assess its strengths
• Identify forces which have influence or control
• Analyze the resource to determine how to
  implement change
• - Increase the strength of driving force
• - Add new driving force
• -Decrease the strength of the resistance forces
• -Remove some resistance forces
• -Determine whether any of the resistance forces
  can change into driving forces

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Four approaches for bringing change

• The Telling strategy
• The Forcing strategy
• The Participating strategy
• The Transformational strategy

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The Telling Strategy

• The telling strategy assumes that people are
  guided by reason.
• It is most effective for normal situation
• It is not as effective in out-of-the box contexts

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The Forcing Strategy

• The forcing strategy persuades people to change
  or face some kind of punishment or sanction
• It usually evokes anger and resistance, and
  damage to the fundamental relationship
• Two steps
• -tell
• -otherwise

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The Participating Strategy

• Require change agent to focus on clarifying and
  reconstructing values (complexities, conflicts)
• Difficult to understand and implement

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The Transforming Strategy

• shorten your exposure to stress, take a break
• reduce the intensity
• devote the time and energy necessary to making a
  change (goal setting, time management techniques

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Questions?