What does this picture tell us about gender roles?

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What does this picture tell us about gender roles?
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Todays session
You will learn how to... You will learn about...
Describe and apply psychological approaches theories Use and evaluate the content analysis method Interpret research data Social learning theory Gender development
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Gender

• How would social learning theory explain the
  acquisition of gender role identity?

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Social learning gender
Attention
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Social learning gender

• Where will the child find suitable people to act
  as gender role models?
• What types of vicarious reinforcement and
  punishment may motivate the child (not) to
  imitate?

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Gender role models

• Parents/carers
• Siblings
• Peers
• TV, films, magazines, Internet
• Educational materials

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A research question

• Are women and men represented differently in
  childrens educational materials?
• Why is this important for SLT?
• Do you think they are?
• How could we investigate?

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Content Analysis

• A research method for producing quantitative data
  from qualitative material

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Decisions

• Sample
• Coding units
• Coding categories

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• Ladybird books from 1970s
• Pictorial representations of adults
• Occupation
• Homemaker
• Manual
• Clerical
• Professional

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• Suggest an alternative hypothesis for this
  research

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Coding sheet
Gender Hmaker Manual Clerical Profl Other
Male ?
Female ?
Female ?

• Each adult figure should be coded
• Adult figures must be coded only once
• Use other as infrequently as possible

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Content analysis

• Did you have any problems coding the pictures?
• Do you think our data will be a valid
  representation of what is in the books?

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Report discuss the results

• Explain what was found
• Comment on whether the results are consistent
  with our hypothesis
• Assess the validity of the data
• External representativeness of sample
• Internal validity of coding