Sony Corporation of America

1
Sony Corporation of America

• Lori Dominguez
• Stacy Franco
• Hector Lopez
• Terry Ung

2
Overview of Sony Corporation

• History
• Facilities
• Workforce
• Location
• Background
• Sales

3
Electronics Sales 2Q 02
4
Electronics Sales by Area Q2 02
5
Entertainment Q2 02

• Games 3
• Music 7
• Pictures 27

6
Economic Indicators
7
GDP
8
Unemployment

• 10/01-10/02 Increase in full-time decrease in
  part-time unemployment

9
Retail Trade

• Consumer Confidence
• Personal Income
• Personal Spending

10
Price Indicators

• Consumer Price Index Down 4.1
• personal computers and peripheral

• Import Price Index Mfg. Goods from Japan Weighted
  24.076
• Durables Mfg. Weighted 11.180 relative importance

11
Mergers

• Ericsson
• Aiwa

12
Future Projections

• Product development
• New technology
• Consumer preferences

13
Conclusion and Recommendation