SPONSORSHIP 101

1
SPONSORSHIP 101

• Selling Sponsorships in a Down Economy

2
Creating the Packages

• Create the event budget
• Media Sponsors
• Pricing

3
Selling the Packages

• Sponsor database
• Research, research, research
• Natural sponsors
• Geographic sponsors

4
Tips

• Sell more inexpensive sponsorships at the 500
  level
• Work more trades wherever possible to reduce real
  costs

5
Post Event Report

• Collect all press releases, clips, ads,
  invitations, programs, radio and television
  affidavits, web site information and put this in
  a book
• Send the book to your sponsors with a thank you
  letter
• A good post event report is the best guarantee
  for renewing sponsorships