Commodity Supplemental Food Program

1
Commodity Supplemental Food Program
Administered in Metro Denver by the Food Bank of
the Rockies
2
Background Information

• Serves low-income seniors, children under six, as
  well as pregnant, postpartum and breastfeeding
  women
• Recently, fewer than allocated caseload are being
  served
• Denver area could lose caseload allocations
  unless distributions increase

3
The Market

• Seniors, rather than WIC-eligible clients, are
  target demographic
• Census data indicate that only 7 of eligible
  seniors receive commodities
• Seniors served by FBR may live in any county not
  served by other agencies

4
CSFP Program Assets

• Easy to apply
• Nine distribution sites
• No cost

5
Identity Crisis

• No clear branding tactic that distinguishes CSFP
  from other FBR programs
• CSFP clients refer to the program with a variety
  of terms
• Clients have been confused by program changes

6
Kid's Cafe
Government Programs
Denver's Table

• Old FBR Image
• Strengths
• Equity in Community
• Good Tag Line
• Weaknesses
• Dated Colors
• Of The Rockies Disproportionately Small

Western Slope
Events Projects
Wyoming
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Brand Assets

• Fighting Hunger. Feeding Hope.
• The Food Bank of the Rockies name has equity in
  the community
• The word Commodities is the most unifying term
  used to refer to CSFP by clients

8
New Brand Image
CSFP
Kid's Cafe
TEFAP
Denver's Table
Western Slope
Wyoming
Events Projects
9
CSFP
Our Brand Promise We enjoy being of assistance
to our valued clients. All persons whom we
encounter will be treated with the utmost
respect. We will provide every possible
opportunity for our clients to receive the
benefits for which they are eligible. We will
gladly listen and respond to consumer concerns in
a timely manner the community we serve is our
mentor in the pursuit of excellence.
Kid's Cafe
TEFAP
Denver's Table
Events Projects