Andrew Perkin

1
Economic Prosperity Thematic PartnershipOverview

• Andrew Perkin

2
PARTNERS

• Job Centre Plus
• University of Sunderland
• BIC
• SNCBC
• SES
• Sunderland Community Network
• Back on the Map

• GenToo
• College
• Voices
• Sunderland City Council
• North East Chamber of Commerce
• LSC
• Business Link

3
Context - Key messages

• second tier city in an under-performing region
• declining population and worse forecast
• low-wage, low-skill, low productivity, low jobs
  growth
• Sunderland isnt a regional driver low jobs
  density, though some cost-based
  advantage/infrastructure/incentives
• indigenous business base broad but thin
• low levels of economic activity and high
  concentrations of worklessness
• poor external image
• some successful response to challenges, but no
  transformational change in Sunderlands
  role/status

4
Economic analysis shows strengths and weaknesses,
particularly highlighting theStructural shift
from manufacturing to service based
industryOccupational shift from manual to
office-based activitiesEmployment gender shift
from men to womenSunderland must be considered
a regeneration success story but it does faces
huge challenges to make the next step.Other
similar cities have had the same experience
5
Strategic Direction

• Vision
• Sunderland a City to be proud of. Sunderland will
  be a Prosperous City. A desirable, safe and
  healthy place to live, work, learn and visit,
  where all people can reach their full potential.
• What is the objective of economic prosperity
  partnership?
• To create a ..
• Prosperous Population by breaking the Cycle of
  Deprivation through Economic Participation?
• or
• Prosperous City with Productivity improvements as
  the driver of Growth?
• or
• Balancing Participation and Productivity?

6
AIMS

• Partners across the City will work together to
  achieve three inter-related aims
• To improve work-related skills at all levels and
  ensure that the skills available meet the needs
  of businesses and individuals (supply)
• To expand and diversify the economy by attracting
  new investors, encouraging existing businesses to
  expand and generating an environment which
  encourages new businesses to set-up and develop
  (demand)
• To increase average incomes across the City

7
Success of our partners to date

• Over the last three years, inward investment
  projects led by the Council have attracted 5000
  jobs and 1billion of investment.
• Joint delivery of Job Centre Plus, Council and
  Voluntary Sector support through Job
  Linkage/Action Team network supporting 1600
  residents from disadvantaged areas into
  employment.
• Business start-up suppliers (BIC, University,
  College, SES and In Biz) supporting new business
  formation
• Good links into regional and neighbourhood
  partnerships

8
Success of the Partnership to date

• Some examples of good partnership working
• Negotiated a Local Public Service Agreement and
  developing the Local Area Agreement
• Securing regional Worklessness pilot
• Developing the Local Economic Growth Initiative
  Image
• Yellow Book Productivity
• Deprived Areas Fund Bid
• NRF Prioritisation Process
• Improvements in some key performance indicators

9
Economic Prosperity Future Challenges

• Theres a lot going on, with action on all the
  goals
• but knowledge economy activity lagging
• but activity not best coordinated
• no formal agreements or protocols
• some duplication, some gaps
• provider-led, not customer focused
• no performance framework

10
FUTURE CHALLENGES

• LEGI Round 3
• Worklessness
• Leitch Report
• Performance Measurement
• Business Support Simplification Programme
• External Funding ERDF, ESF, Single Programme
  NRF

11
(No Transcript)