Doing business in Turkey

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Doing business in Turkey

• Perceptions
• Proposed Plan of action
• Route to Market
• What we learnt on route
• Successes and rewards
• Summary

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Perceptions

• Volatile
• Passionate
• Culture
• Economy
• Distance

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Proposed Plan of action

• What was required
• Needed to establish Perception VS Actual.
• Needed to make contact with British Consulate
• Needed to make contact with BCCT
• Needed to understand what was required to be
  successful
• Needed to prepare business plan

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Route to market

• Meet with both British Consulate BCCT
• Identify establish targetted account(s) within
  your sector.
• Evaluate market conditions.
• Understand business practice
• Timescales
• Expectations
• Culture
• Prepare appointments.

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What we learnt on route

• Local assistance available Consulate BCCT
• There are differences dealing with government
  private sectors.
• Private Relaxed, friendly professional.
• Government Traditional, Political,
  Bureaucratic.
• Tender process
• Long
• Lots of legal requirements Turkish English
• Translation required for all documentation Time
  money.
• Plan and take nothing for granted
• Business to be won With and without agents

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Successes and rewards

• Successes
• Contract awarded for 2006
• US 2,700,000
• Further opportunities for a new government tender
• US 4,600,000 in 2007
• Rewards
• Opportunity to meet and deal with both people
  culture

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Summary

• Use the facilities available.
• Trust your contacts within facilities
• Understand Market.
• Understand Culture.
• Turkish Nationals.
• Contracts for Governments
• Obtain legal advise.
• Ensure Letters of credit for prompt payment.
• Be Patient
• Work the territory
• Be prepared for multiple visits
• Dont lose hope

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Q As

• Good Luck

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