Mailers Technical Advisory Committee

1
Mailers Technical Advisory Committee

• Address Location for FSS
• Work Group 101
• November 1st, 2006

2
Background on WG 101

• We have conducted four meetings.
• Work group includes participants from USPS
  Operations, USPS Engineering, printers, letter
  shops, publishers, retailers, catalogers, and FCM
  mailers.
• Solidified the need for potential address
  location requirements with background and status
  reports on the FSS program.
• Identified the need to reach out for feedback
  through surveys.

3
Address/Label Placement Requirements for FSS

• All flat mail must be output from the sequencing
  machine with the bound edges aligned (unless
  enveloped or polybagged).
• Addresses may appear on the front or back of the
  mail piece.
• Once output with the bound edges matching, all
  addresses would appear in the top third of the
  mail piece (top half of smaller pieces, such as
  5.5 x 8.5), facing the same direction but
  without the address reading upside down.

4
Bound Flats (Example)
This could represent the front cover or back
cover of your mail piece. Customer address and
optional delivery endorsement can appear anywhere
in the address zone (top third), but cannot be
upside down as read with the bound edge on the
right.
John Doe 123 Main St Anywhere, USA 12345
John Doe 123 Main St Anywhere, USA 12345
John Doe 123 Main St Anywhere, USA 12345
Can be left or right justified, or centered, but
must not be upside down.
Can face left or right
X
John Doe 123 Main St Anywhere, USA 12345
Bound Edge On right
Cannot be upside down.
5
Address Placement for FSS

• The surveys have been distributed through
  associations and MTAC.
• The results have been tabulated in order to
  determine if there is some commonality within the
  industry segments.
• The information has been compiled and will be a
  component of the workgroup report.

6
Early FSS Survey Findings

• First-Class mailers have serious concerns about
  the impact of shifting their address either
  upside down or away from a landscape placement.
• Periodicals favor front cover bottom placement
  but our concerned with flipping the address
  upside down, particularly on label carriers and
  onserts.
• Standard mailers are concerned about using
  valuable advertising space if addresses must
  shift from the back bottom to back top, though
  they prefer to keep the address right side up.

7
Address Placement for FSS Final Report

• A final report has been drafted and our meeting
  yesterday focused on recommendations.
• The timeline for mailer conversion and necessary
  communications will be additional areas of focus
  within the report.
• The report will include a list of issues outside
  the scope of address location but the group feels
  are in need of further consideration.
• We are gathering comments on the initial draft
  and plan to have a final draft by late November.

8
Bundle Integrity Testing

• Thank you, and any questions???