Sources of Consumer Information - PowerPoint PPT Presentation

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Sources of Consumer Information

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Sources of Consumer Information. Businesses. Information from Business. Advertising. Look for facts ... Trade association certification. BBB. Established to ... – PowerPoint PPT presentation

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Title: Sources of Consumer Information


1
Sources of Consumer Information
  • Consumer Information Organizations

2
1.Private Testing Organizations 2.Print
Publishers
  • Keys for private testing organizations
  • Manufacture pays
  • Sets association performance standards
  • Keys for Print Publishers
  • Non- profit
  • Profit
  • Specialty

3
Source of Consumer Information
  • Government Sources

4
Consumer Information Center and Regulatory
Agencies
  • C.I.C
  • Provide publications
  • Test products
  • Regulatory Agencies
  • Grade products
  • Monitor safety
  • Enforce standards

5
Sources of Consumer Information
  • Businesses

6
Information from Business
  • Advertising
  • Look for facts
  • Word of mouth
  • Ability to compare
  • Labels
  • Required information
  • Ability to compare

7
Information from Business
  • Service or information departments
  • Special advise
  • Provide expert knowledge
  • Ability to compare
  • Business Organizations
  • Set standards
  • Trade association certification
  • BBB
  • Established to inform and educate
  • Set standard of behavior for members
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