Sources of Consumer Information

1
Sources of Consumer Information

• Consumer Information Organizations

2
1.Private Testing Organizations 2.Print
Publishers

• Keys for private testing organizations
• Manufacture pays
• Sets association performance standards
• Keys for Print Publishers
• Non- profit
• Profit
• Specialty

3
Source of Consumer Information

• Government Sources

4
Consumer Information Center and Regulatory
Agencies

• C.I.C
• Provide publications
• Test products
• Regulatory Agencies
• Grade products
• Monitor safety
• Enforce standards

5
Sources of Consumer Information

• Businesses

6
Information from Business

• Advertising
• Look for facts
• Word of mouth
• Ability to compare
• Labels
• Required information
• Ability to compare

7
Information from Business

• Service or information departments
• Special advise
• Provide expert knowledge
• Ability to compare
• Business Organizations
• Set standards
• Trade association certification
• BBB
• Established to inform and educate
• Set standard of behavior for members