It Aint Easy

1
Are You An Environmailist?

• It Aint Easy
• Being Green

2
Greening Up the Mail

• What is an environmailist (n)?
• One who pursues and implements greener direct
  mail techniques, processes and solutions
• A hot topic!
• Everyone is promoting doing things to help our
  environment
• Do-Not-Mail advocates are using this as their
  main argument the half truths
• Destroying 100 million trees annually
• Filling landfills
• We must fight the J word!
• Dont send mail to someone who doesnt want to
  receive it

3
Staples Pro Direct Mail
4
Staples Pro Direct Mail?
5
Greening - Step One

• List hygiene
• Accurate addresses
• 36,000,000 undeliverable pieces enter mailstream
  daily
• Move Update, DPV LACS
• What do you do with those that fail?
• Suppression Lists
• DMA Mail Preference list
• Deceased and prison
• Target marketing
• Eliminate duplication
• Offer preferred method of contact, opt-in or
  opt-out
• Personalize your message
• Test lists first to determine accuracy

6
Greening Step Two

• Choosing the right paper
• Use the highest post consumer content as possible
• Investigate papers made from alternative
  materials
• Choose paper made with chemical-free processes
• Experiment with sizes that require less paper
• Will a 5 ½ x 8 ½ card generate the same results
  as a card that was 6 x 11?
• Reduce flat size to letter size where possible
• Choose the right inks and coatings
• Use inks coatings that are agri-based,
• not petroleum based
• Consult with printers to learn about the best
• eco-friendly inks and printing processes

7
Greening Step Three

• Read, Respond, Recycle
• Promote recycling and the use of environmentally
  friendly products on the mail piece
• 66 of the U. S. have access to recycling
  programs
• Show support for recycling at your place of
  business
• Look for alternative energy sources
• Talk to your energy provider about using
  sustainable energy resources
• Solar, Wind, Biomass
• Nature can be your most reliable energy source

8
Greening Step Four

• Practice green within your business
• Have separate receptacles for recycling paper,
  cans and bottles
• Reduce lighting where possible
• Automated lighting in warehouse
• Turn off lights above machines when not running
• Have adequate lighting to meet safety
  requirements
• Programmable thermostats in all locations
• Promote the fact that your business is green
• Include Read, Respond, Recycle on all printed
  communications
• Let customers know how important this effort is
  to your organization