Electronic Commerce and the Internet : Issues, Problems, and Perspectives

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Electronic Commerce and the Internet Issues,
Problems, and Perspectives
POSTECH

• R NATH, M AKMANLIGIL, K HJELM,
• T SAKAGUCHI AND M SCHULTZ
• International Journal of Information Management,
  Vol. 18, No. 2, pp. 91-101, 1998

ProMan Hyekyeong Shin
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Contents
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Introduction (1/5)

• Definitions of Electronic Commerce (EC)

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Introduction (2/5)

• Several features of EC

• Definitions of Electronic Market

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Introduction (3/5)
Transactions with trading
partners using EDI
Transactions between a company and consumer
over public networks for the purpose of home
shopping or home banking
Classification scheme for activities that can be
accomplished using EC
Transactions for information gathering such as
market research
Transactions for information distributioninclud
ing advertising, sales, and marketing
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Introduction (4/5)

• Internet

• In spite of the fact that there is considerable
  interest and potential in the use of the internet
  for business purpose, but there is a paucity of
  research in identifying and articulating issues
  that can guide business managers in the use of
  the Internet for commerce.

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Introduction (5/5)

• The primary objective of this research is to fill
  this gap.
• Through interviewing executives in several
  firms, this research intends to provide insights
  and develop answers to
• the following questions.
• 1. To what extent are firms using the
  Internet for EC?
• 2. What are the benefits of conducting EC
  using the Internet?
• 3. What impediments are firms facing or
  likely to face when
• conducting EC using the Internet?
• 4. What steps need to be taken to overcome
  these
• impediments?
• 5. What factors and issues need to be
  considered before
• engaging in EC on the Internet?

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EC and the internet (1/2)

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EC and the internet (2/2)

• EC application on the Internet
• ex. Web-based Internet service (Yamaha at Buena
  Park),
• Car-loan process (IBM Chase Manhattan
  Bank N.A.)
• World Wide Web (WWW) in Internet
• Internet shopping mall
• ex. Amazon Books (www.amazon.com)
• Electronic Data Interchange (EDI) on the Internet
  vs. VAN
• On the Internet, per transaction cost is much
  lower than that on a VAN.
• EDI on the Internet is still in its infancy in
  terms of security and customer service.

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Methodology - Interviewing

• To what extent is your firm using the Internet
  for commerce? And for what
• specific purposes?
• 2. What are the impediments that your firm has
  encountered (or may encounter) using the
  Internet?
• 3. How can a firm overcome these
• impediments?
• What advice would you give to other firms
  embarking on commerce on the
• Internet?
• How essential is the Internet to your business?
• Is there anything else that you would
• like to say about the Internet as a business
  tool?

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Results (1/4)

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Results (2/4)

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Results (3/4)

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Results (4/4)

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Summary and conclusion

• Two contributions of this study

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Thank You !!!