PetPro: The Role and Responsibilities of Group 6, Marketing and Advertising

1
PetPro The Role and Responsibilities of Group 6,
Marketing and Advertising

• Group Members
• Aaron Lau
• Eric Lepage
• Kathleen Jago
• Yan Yang

2
Role and Responsibilities

• 1. Communicate with other departments inside
  petPRO to get familiar with our own products,
  such as the technology and research department.
• 2. Extensive market research to get an in depth
  view on consumer demand, patterns and preference,
  and key competitors in the market.
• 3. Establish a marking campaign based on the
  market research that was performed.
• 4. Market our product to clients, through Print
  Media, Television, Radio, Internet etc. Special
  promotions that are advertised will entice
  consumers to visit the stores.

3
How IS assists the Marketing and Advertising
Department

• Collect information on competitors
• Media outlets ie. Advertising on the Internet
• Can assist in collecting customers information
  and purchasing habits, ie. Frequent purchaser
  points
• Open communication lines between petPRO and our
  customers via email, can notify customers about
  special offers.

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The End!