Arkansas Tech University

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• Arkansas Tech University
• Content Management System

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The Website Dilemma

• Too much content, too few people
• Leads to slow updates
• Single point of failure
• No backup if person goes on vacation, gets sick

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The Website Dilemma

• Lack of standards
• Website is having an identity crisis
• Confusing navigation
• Leads to site abandonment

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The Website Dilemma

• Duplication of effort
• One correct version and several out of date
  versions
• Getting Approval
• Can seem beyond your grasp

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• Can the ATU Content Management System help solve
  these problems?
• Anyone?
• Anyone??

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The CMS Solution

• Too much content, too few people is solved by
• Distributed authorship
• Ownership of content
• Single point of failure is solved by
• Multiple authorship
• Ease of use
• Manage content without having to demonstrate
  technical knowledge.
• Lack of standards is solved by
• Centralized control
• Use of templates

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The CMS Solution

• Confusing navigation is solved by
• Standardized navigation scheme
• Consistent user experience
• Duplication of effort is solved by
• Content re-use
• Create once, use many places
• Getting approval is solved by
• Automated workflows
• Portal inbox to access approval tasks

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Definition

• A Web content management
• system is a software application
• that manages content in all
• stages of its lifecycle

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The Content Lifecycle
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CMS and the Content Lifecycle

• Author/Acquire
• WYSIWYG Editor for authoring
• Access In-Context
• Access through Site Studio
• Import function for acquiring
• Images, media, office and pdf
• Aggregate and Process
• Templates
• Components
• Navigation
• Workflow

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CMS and the Content Lifecycle

• Publish
• Self-publish
• Eliminates the IT bottleneck
• Retire
• Publish date
• Expiration date

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Authoring - In-Context Editing
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Authoring - In-Context Editing
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Authoring - Site Studio Interface
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Acquire - Import

• Imported items
• Images
• Media
• Office and PDF docs

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Aggregate Process

• Workflow
• Dept heads can require approval
• Automates the lifecycle
• Access to approval tasks in OneTech portal

Step 1- Updated draft
Step 2- Waiting for manager approval
Step 3- Approved and ready to publish
Submit
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Publish

• One-to-many
• Create content once, publish to
• Internet
• OneTech Portal Channels
• Schedule your information
• Set a start date
• Set an end date
• Pages retire on schedule
• Can be re-published
• Automatic notification

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CMS enables Tech to meet its future

• Manages the content for the most public face of
  the institution
• Internet
• OneTech Portal
• Makes it possible to standardize institutional
  branding
• Not intended to restrict the creative freedom of
  web site authors
• Provide a basis for site wide cohesion.

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CMS enables Tech to meet its future

• Efficient use of time
• Content re-use
• Template-based navigation
• Distributed authorship
• Accurate, up-to-date and accountable information
• Components
• Automatic expiration / page retirement

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CMS enables Tech to meet its future

• Created for non-technical users
• Departments own their content again
• Low learning curve
• Familiar browser-based tools
• The ATU Content Management System levels the
  playing field and allows Tech to develop a
  digital culture beyond the confines of a
  conventional website.

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Demo

• Log in
• Browse to a page
• Edit a page
• Publish a page
• QA