THE FUTURE OF FLY FISHING

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THE FUTURE OF FLY FISHING

• HOW TO RECRUIT 4,000,000 NEW FLY FISHERS BY 2015

2
Most of us know where weve been
In 2006, participation for all types of fishing
was down significantly from both 1996 and 2001

• Source 2006 National Survey of Fishing, Hunting
  and Wildlife Associated Recreation
• US Fish Wildlife Service

3
Our industrys customer base is shrinking
The total number of anglers fell 15 from 1996
to 2006

• Source 2006 National Survey of Fishing, Hunting
  and Wildlife Associated Recreation
• US Fish Wildlife Service

4
Number of fishing daysis declining(millions)
Source 2006 National Survey of Fishing, Hunting
and Wildlife Associated Recreation US Fish
Wildlife Service
5
Fishing expenditures are on the wane(billions
of 2006 dollars)
Source 2006 National Survey of Fishing, Hunting
and Wildlife Associated Recreation US Fish
Wildlife Service
6
Were all competing to reach a fewer number of
customers(millions)
Source 2006 National Survey of Fishing, Hunting
and Wildlife Associated Recreation US Fish
Wildlife Service
7
10 Year Trend1996 - 2006

• The number of sportspersons fell from 40 million
  to 34 million
• In 2006, 13 of the U.S. population 16 years old
  and older spent an average of 17 days fishing, a
  decline of 12...
• The number of all anglers declined 16...
• The number of saltwater anglers decreased
  15...
• The number of freshwater anglers declined 18...

Source 2006 National Survey of Fishing, Hunting
and Wildlife Associated Recreation US Fish
Wildlife Service
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Factors Related To Hunting and Fishing
Participation Among The Nations Youth

• The future of hunting and fishing in the United
  States ultimately depends upon the commitment of
  future generations to these traditional fish and
  wildlife activities.

Research clearly indicates that active
participation in hunting and fishing as an adult
is directly related to active participation as a
youth.
Conducted by Responsive Management, 2003, for US
Fish Wildlife Service
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How do we stop the slide?

• Recruit new membership

• From the bottom up

• With a grass roots program

• That teaches our youth how to fly fish

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National FlyFishing in Schools Program (NFFSP)
is a dba of The FlyFishing Education
Foundation (FFEF) a non-profit, 501 (C) (3)
corporation
Catch A Student
Cast A Fly . . .
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FlyFishing in SchoolsThe National FlyFishing
in Schools ProgramNFFSP

• An in school program
• Grades 6-12
• Middle Schools High Schools
• Taught by PE teachers
• Using a curriculum written by The School of
  FlyFishing the 2008 National Teacher of the year

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Following the leader

• FlyFishing in Schools is patterned after the
  proven successful Archery in Schools Program
  (NASP)
• Their management has been instrumental in the
  evolution of this program
• We are not reinventing the wheel

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Results speak for themselves

• Currently (2002 2008)
• 5,000 schools are using the archery program
• 15,000 certified school teachers teach youth
• 4,500,000 youth in grades 4-12 have been taught
  to safely shoot a bow and arrow in their school
  gymnasiums

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We intend to do the same

• Only
• Students will use a fly rod
• During regular school hours
• In their school gymnasium
• Learning how to flycast
• Using a unique target system
• From their PE teacher

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In addition they will study

• How to tie knots used in fly fishing
• Fly fishing equipment
• Fresh saltwater fish species
• Aquatic habitat
• Aquatic entomology
• Resource stewardship conservation

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If a youngster can be taught to shoot a bow
arrow in his/her school gym . . .

• THEY CAN SURE AS THE DICKENS LEARN TO CAST A FLY
  ROD

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How does FlyFishing in Schools work?

• Partners with each state fish wildlife
  agencyWho, with a vested interest in improving
  license sales, etc., act as the clearing house
  for the program

• And with the fly fishing industry who support the
  program
• With financial and/or payment in kind
  contributions to the
• FlyFishing Education Foundation

• Thus enabling individual schools to seekfunding
  for the FlyFishing in Schools Program from the
  FlyFishing Education Foundation

• And with each state education agencywho are
  thirsty for outdoor related programs that get
  kids off the couch

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Some facts about students who have taken the
archery course

• 60 male, 40 female
• 77 have never shot a bow and arrow
• 21 buy archery equipment in the 1st year
• 26 buy archery equipment in the 2nd year
• 65 continue to participate in archery after
  conclusion of their course

Source 2008 NASP Commissioned Survey Results
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What students say

• 95 of students report they like the program
• 65 state they believe it makes their PE class
  more enjoyable
• 90 report they have positive feelings about
  themselves while taking the course
• 25 will improve academic performance
• 30 will improve their level of physical fitness
• 50 will be willing to participate in related
  after school activities

Source 2008 NASP Commissioned Survey Results
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What teachers say

• Teachers report Archery in Schools improves
  student behavior, grades, and attendance
• improves student self-confidence (84)
• improves student motivation (78)
• improves student behavior (73)
• improves student attitudes (74)
• improves teacher/student relationship (70)

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On May 8 9, 2009, in Louisville, KY, 4,000
youths will compete in the National NASP
Tournament

• Some Sponsor Options
• Title Sponsor of the Tournament 50,000
• Awards Ceremony Sponsor 15,000
• Scholarship Shoot Off 14,000
• 'Flights' (6 opportunities) 10,000
• Adopt-a-School Sponsor 2,500
• In-Kind T-Shirt Sponsor
• Individual Sponsorship 45

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Projections for FlyFishing in Schools

• 1st full School Year (2009-10) introduce via
  pilot program to 50 schools, with number of
  students projected to be 5,000.
• 2nd Full School Year -- Double the program to 100
  Schools and 10,000 students
• 3rd Full School Year -- 500 schools and 50,000
  students
• 5th Full School Year -- 3,000 schools, 25 states,
  300,000 students

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4,000,000 New Fly Fishers by 2015
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• National FlyFishing in Schools Program
• Katie M. Cole, Program Manager
• a dba of the
• FlyFishing Education Foundation
• Dana C. Cole, CEO
• Box 6866
• Lincoln, NE 68506
• 402.805.4570
• www.flyfishinginschools.org
• information_at_flyfishinginschools.org