VISION STATEMENT

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VISION STATEMENT
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What your company will be in the future
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VISION STATEMENT
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What your company will be in the future
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VISION STATEMENT
What your company will be in the future
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VISION STATEMENT
A VISION of what
You can beshould beIn the FUTURE
A VISION is slightly out of reach
A VISION is ShortSimpleCatchy
Example Shangri La Hotels To be the dominant
hotel company in Asia
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VISION STATEMENTof
To be the leader in the financial services
market in the region
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VISION STATEMENTof
To be a world class international hotel and
hospitality company committed to being the
industry leader in all our activities through
dedication to our customers and colleagues.
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VISION STATEMENTof
McDonalds To offer the fast food customer food
prepared in the same high-quality manner
world-wide, tasty and reasonably priced,
delivered in a consistent, low-key décor and
friendly atmosphere.
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A VISION STATEMENTtells me your
Dreams
Hopes
Values
HonestCaringTrusting
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Use your VISION STATEMENTto CHECK every DECISION

• Receptionists greeting
• Location of shop
• Return policy
• Product choice
• Warranty
• Employee salary
• Prices

If you check it against your Vision, every
decision and change will lead you to your Vision.
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Example of checking decision against Vision
McDonalds Vision To offer the fast food customer
food prepared in the same high-quality manner
world-wide, tasty and reasonably priced,
delivered in a consistent, low-key décor and
friendly atmosphere.
Choice 1 a hamburger costs Dh 2Sell it for Dh
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Choice 2 a hamburger costs Dh 2Sell it for Dh
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Remember
Have a Vision
State your Vision
Check your decisions, will they lead to your
VISION?