Professor Jean-Claude Ettinger

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Professor Jean-Claude Ettinger Assistant
Alain Millares
Female Entrepreneurship
 Centre for Home-based Services (CHS)  case 

• Professor Jean-Claude Ettinger

ALFA Project
Turin, January 2005
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Session outline

• Context and general perspectives
• 2. Case preparation by the participants (if
  needed)
• 3. Case discussion as a real life class
  situation
• 4. Pedagogical dimensions and conclusions

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Context and general perspectives

• The choice of women entrepreneurship
• Phase 1 summarizing the state-of the art
• Phase 2 elaborating case studies with a foreign
  partners in Uruguay
• Phase 3 training the trainers
• Phase 4 teaching female entrepreneurship cases
  in our respectives universities

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CHS case pedagogical dimensions

• 4 dimensions can be explored in relation with
  this case
• the difficult situation at the start
• 2. the existence of an entrepreneurial mind
• 3. the extreme complexity of the project
• 4. the living conditions of a female
  entrepreneur

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1. The difficult situation at the start (1/1)

• Bankruptcy and unemployment
• Difficult personal situation
• No management qualification
• Few financial means
• Creating a company can be a way of
  getting out of desperate situations
  (entrepreneurs by necessity)

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2. The existence of an entrepreneurial mind (1/2)

• Detection of an opportunity
• Use of past working experiences
• Knowledge of the general environment

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2. The existence of an entrepreneur mind (2/2)

• Opportunities are all around us
• Creation often rhymes with imitation
• Out-of-the-box thinking
• Obsession about clients needs satisfaction based
  on price or value

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3. The extreme complexity of the project (1/2)

• Not customers but patients
• Heavy logistics
• Competition with well-established organizations
• Importance of the political and legal environment
• Public financing dependance

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3. The extreme complexity of the project (2/2)

• Team complementarity
• Deep knowledge of the core business
• Management of the environment
• Determination and work

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4. The living conditions of a female
entrepreneur (1/2)

• Nurse education and low managerial skills
• Hard working and strong motivation
• Strong personality
• Team spirit but ability to work alone
• Highly self-organized

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4. The female manager (2/2)

• Confirmation of trends
• 2 mains barriers
• Time management between private and professional
  life
• Reluctance of some actors
• Importance of the entrepreneurs personality

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Conclusions (1/2)

• An entrepreneurial minded woman with no
  managerial qualification can change a difficult
  starting situation and a complex project into a
  success story
• Not doing positive discrimination but providing
  equal chance to Women and Men.

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Conclusions (2/2)

• Importance of the involvement of all local
  actors government, associations, networks,and
  universities.
• Role of universities
• Bringing cultural changes
• Developing female entrepreneurial behaviour
• Promoting female entrepreneurship success stories

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Questions? Comments?
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Thank you for your attention