PMR - INTO THE FUTURE

1
PMR - INTO THE FUTURE

• BARRY MAXWELL MEETING CHAIRMAN
• JOINING IN
• A UNIQUE EVENT BRINGING TOGETHER USERS, INDUSTRY
  AND GOVERNMENT
• A REAL CHANCE TO INFLUENCE THE FUTURE OF PMR

2
PMR - INTO THE FUTURE

• SOME OF THE STRENGTHS OF PMR
• LONG ESTABLISHED
• HIGH PROPORTION OF DEPENDENCY BY SMALL BUSINESS
• CONTROL BY USER AND DESIGNED TO SUIT USER NEEDS
• A LARGE LICENCE BASE (58000 ON ISSUE)
• 250 MILLION IMPACT ON GDP
• (IN 1995)

3
PMR - INTO THE FUTURE

• SOME OF THE CHALLENGES OF PMR
• FRAGMENTED CUSTOMER BASE
• ARRIVAL OF NEW TECHNOLOGY
• COMPETITION FROM PUBLIC NETWORKS
• SPECTRUM AVAILABILITY
• PROMOTING AWARENESS

4
PMR - INTO THE FUTURE

• SOME OF THE OPPORTUNITIES OF PMR
• NEED FOR DIVERSITY IN COMMUNICATIONS
• NEW TECHNOLOGY COULD GIVE A BOOST
• LOYAL MARKET
• MARKET CLOSE TO CUSTOMERS
• STRONG EUROPEAN DIMENSION

5
PMR - INTO THE FUTURE

• AIMS OF THE MEETING
• BRING ALL PARTICIPANTS UP TO DATE WITH THE
  CURRENT SITUATION IN PMR AND MAKE THEM AWARE OF
  THE BIGGER PICTURE
• IDENTIFY THE COMMUNICATIONS NEEDS OF CUSTOMERS IN
  THE FUTURE
• IDENTIFY WHAT IS HAPPENING IN THE DIFFERENT AREAS
  OF INDUSTRY WHICH WILL IMPACT ON THE FUTURE
  USAGE OF SPECTRUM

6
PMR - INTO THE FUTURE

• AIMS OF THE MEETING
• IDENTIFY SUFFICIENT DATE TO ENABLE RA TO PLAN THE
  FUTURE USE OF SPECTRUM TO MEET THE BROADER NEEDS
  OF INDUSTRY
• AGREE THE PROCESS BY WHICH PARTICIPANTS WILL
  CONTINUE TO BE INVOLVED IN PMR - INTO THE
  FUTURE
• ACHIEVE THROUGH THE WORKSHOP A FEELING OF
  COMMUNITY AND A DESIRE FOR ALL PARTICIPANTS TO
  WORK TOGETHER TO ACHIEVE SUCCESS

7
PMR - INTO THE FUTURE

• THE WAY FORWARD
• DEVELOP A STRATEGY AND VISION
• GET MORE INFORMATION ON CUSTOMER PERCEPTIONS
• MORE WORK ON ECONOMIC BENEFIT
• MORE VISIBILITY OF WHAT GOES ON IN THE BANDS
• BUILD ON THE STRONG PARTNERSHIP BETWEEN USERS,
  INDUSTRY AND THE
• AGENCY
• ..JOINING IN