The Internet and Digital Printing

1
The Internet and Digital Printing

• Tony Hodgson
• IP3 Watford 24 November 2004

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Contents

• Dot-coms, Digital Printers and the Quest for the
  Killer Application
• The Inevitable Workflow Diagrams
• Eight Examples - Printers or What?
• Epilogue Hardware, Software, Summary

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Some dot-gone pioneers

• Pioneers people walking around with arrows in
  their backs!
• Professor Frank Romano

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In search of a killer application

• Collaborative procurement
• Virtual printing workspace
• Online design
• Reverse auction
• File transfer
• Automated workflow

• Online printing service
• Trading portal
• Online marketplace
• Web-top publishing
• Supply chain management
• Remote proofing

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Still alive and kicking!

• Collabria ? Printable
• ControlP ? Triple Arc
• httPrint ? Polestar
• ImageX ? FedEx
• Impresse ? EFI
• printChannel ? EFI
• Print Mountain ? Mtivity
• Proimage iWay ? Press-Sense / Xerox

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Meanwhileten years of digital colour presses

• Indigo and Chromapress launched at IPEX 1994
• Digital Printing
• On-Demand Printing
• Transactional Printing
• Variable Data Printing

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So what is the killer application for digital
colour printing?

• blended customized print applications with
  complete Internet integration
• Easy-to-use templates for uploading data and
  information over the Internet
• Complete value chain by adding back-end services
  for mailing, fulfilment and distribution
  operations for customized materials to augment an
  e-business infrastructure

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Convergent technologies

• On-demand, short-run digital colour
• E-business infrastructure
• Customisable design templates
• Web-based data and content upload
• Automated PDF file generation
• Remote soft proofing

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Dot-gone yesterday. Here today.

• Printable generate variable data output via
  online ordering
• TripleArc edit2print - an Internet-based,
  template-system
• Polestar customer-driven personalisation,
  on-demand digital printing
• FedEx Kinkos access, customize and order
  materials any time, anywhere
• Mtivity web-based marketing resource management
  with customisable brand templates

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But still in search of a name

• Internet Driven Marketing Programs
• Barbara Pellow
• Digital Collateral Systems
• Print on Demand Initiative
• Variable Data Publishing
• The Seybold Report
• Web-to-print Customization
• Pageflex
• Dynamic Publishing
• XMPie

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Workflow Set-up
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Typical end-user actions
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Automated pre-press workflow
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Digital print output
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Eight examples

• All UK based
• Type of service provider e.g. printer
• Service name, scope and description
• Technology software and digital print
• Market
• Key clients

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B.I.G. Group

• Printer and Badge Manufacturer
• Big e_at_sy
• Order business cards online from your
  computer...log into your customised corporate
  template, add personalisation details as
  required, then proof and approve online

• HP Indigo
• EFI Print Channel
• BIG proprietary web interface and order
  processing system
• Corporate, retail, financial
• Customised short-run orders of business cards

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BIG e_at_sy system

• Customised short-run orders of business cards
• Abbey NationalDeutsche BankCometKwik
  FitUnilever Bestfoods

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Butler and Tanner

• Printer
• E-commerce web to print, 1 to 1 marketing
• Use variable data to produce personalised
  products and use the internet to generate print
  queues automatically.

• Nexpress
• XMPie Adobe InDesign
• Butler and Tanner proprietary web interface
• Art Galleries, Museums
• e.g. National Gallery
• Printing World 2004 Digital Printer of the Year

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National Gallery Create Your Own Calendar

• Customised single copy orders
• Visitors of the National Gallery's online shop
  can compose unique personalized calendars by
  selecting paintings from the gallery's
  collection.

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Documedia Solutions

• Printer
• DocuMarketing
• The online platform that automates customised
  and personalised marketing campaigns

• Xeikon, HP Indigo
• Pageflex
• Documedia proprietary web interface
• Leisure, Property, Retail
• e.g. Greene King

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Greene King Marketing Toolkit

• Customised short-run orders of POS material
• Greene King runs as a consistent brand with a
  flexi-management approachcentral control of
  brand while local managers adapt promotions to
  meet local requirements.

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Ravensworth

• Printer
• ravensworthonline
• one of the largest suppliers of full-colour
  digital print in the UK...
• handling over 1,500 print orders daily for next
  day delivery representing 233,000 full colour A4
  pages...
• with variable data, full-colour personalisation
  and mailing options.

• Xeikon
• everydayoffice
• Ravensworth proprietary web interface Microsoft
  Word.
• Property / Consumer / SoHo
• e.g. Your Move, Halifax

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ravensworthonline

• Customised marketing materials, suitable for
  any kind of information distribution or
  marketing campaign. Business cards, postcards,
  promotional cards, leaflets.

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Capital Group

• Property Marketing Services Agency
• the brochure service
• Brochure printing service geared entirely to the
  needs of estate agents

• Xeikon / Xerox
• Sansui PublishNow! Quark Dynamic Document
  Server
• Property market only

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www.capital-group.co.uk

• Clients log into the Capital Group website,
  select a new job from the templates Capital has
  loaded into the portal, select a template and
  populate it with pictures, floor plans and text.

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Moonpig

• Online creation and ordering of greetings cards
• End user customisation of standard on-line
  templates
• Mailing from end-user data upload

• Xeikon
• Moonpig proprietary web interface, design
  automation and database management
• Consumer and corporate

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www.moonpig.com
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Connecti

• Marketing Automation Service Provider
• brandFAST
• ...you customise, personalise, order or deliver
  just about any marketing material you can imagine
  from press ads to DM, POS to brochures, emails
  to stationery.

• Adobe Document Server
• Connecti proprietary web interface and database
  management
• A.S.P. model
• Key Client Toyota G.B.
• PODi European Best Practice Award 2003

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Toyota GBKey aims of the project

• Protecting the global brand at a local level
• Increasing volume ofbrand compliant marketing
  activity
• Improving Toyota Centre retention
• Reducing marketing costs through automated
  customisation
• Increasing marketing productivity and
  accelerating speed to market

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David Lloyd Leisure

• Health and Fitness Club Operator
• An online system that enables the central
  marketing team to deliver templates and ensure
  materials could be customised by each of the
  clubs to reflect local offers and the preferences
  of club members and prospective customers.
• ... which can accommodate the varying demands of
  individual clubs but ensured the brand remained
  consistent.
• ...gives local staff the right amount of
  flexibility and autonomy but crucially gives head
  office strict control over brand identity, costs
  and expenditure in each club.
• The printers remotely access the system via the
  web, enabling them to download artwork or request
  authorisation of print orders.

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Mtivity

• Online Marketing Resource Management
• ...for any business that wants to improve
  marketing processes, Mtivity helps marketing
  departments, agencies, print and production
  companies to work together in a single
  collaborative workflow.

• Xerox, Adare,
• David Lloyd, Waitrose
• Inner Circle, Meteorite

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Printers Non-printers

• B.I.G. Group
• BIG e_at_sy
• Butler and Tanner
• National Gallery
• Documedia Solutions
• Greene King
• Ravensworth
• ravensworthonline

• Capital Group
• property marketing services
• Moonpig
• online greetings cards
• Connecti
• Toyota GB
• Mtivity
• David Lloyd Leisure

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Hardware
Software

• Xeikon
• Nexpress
• Xerox
• HP Indigo
• Canon
• Intel, Dell, Cisco, D-link, BT, Easynet,
  Microsoft, Linux, etc, etc, etc

• Pageflex mPower
• XMPie PersonalEffect
• Adobe InDesign
• Sansui PublishNow!
• Quark Dynamic Document Server
• Connecti brandFast
• Adobe Document Server
• Mtivity

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Internet
Digital Printing

• e-Procurement
• Data management
• Local 24/7 access

• On-demand production
• Low cost short-run colour
• Variable Data

• Automated, template-based artwork generation
• Customised, localised, user-driven marketing
• Corporate control of brand, cost and quality

35
Thanks

• tonyhodgson_at_mac.com