Evian Water

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Evian Water

• John Rivera
• MultiMedia

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Advertising a simple drink, Evian Water.

• Evian is using elaborate techniques such as
  gliding and swimming babies on T.V. commercials,
  and an appeal to women on its web site to
  advertise water.

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Techniques on T.V.

• Commercials using naked babies flying and
  swimming through crystal clear water creates a
  fantasy world that is appealing.
• The babies smiling and laughing having a good
  time without worries or concerns suggests that by
  drinking Evian water you will be free to do
  whatever you want such as in your childhood.

4
Techniques on the Web

• The splash page on www.evian.com presents women
  of different background appealing to women of
  different ethnicity.
• The target audience are women between their teens
  and early thirties.
• The women in the web site are thin suggesting
  that drinking Evian water is healthy and a way to
  be thin.

5
Effectiveness

• Evian has been successful in selling its
  product, water, which should be free. The only
  difference between most water is saying it is
  from a special place or location and that it is
  purified.
• Advertising plays a big part and using its
  knowledge about who drinks water Evian sells
  water.

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Water is Water

• Most other water advertisements of water are
  different such as Aquafina, So Pure we Promise
  Nothing, but in reality it is all the same
  stuff.
• Some of the only differences is the labeling, the
  bottle and some water products dont have all the
  mineral deposits.