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Evian Water

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... gliding and swimming babies on T.V. commercials, and an appeal to women on it's ... Commercials using naked babies flying and swimming through crystal clear water ... – PowerPoint PPT presentation

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Title: Evian Water


1
Evian Water
  • John Rivera
  • MultiMedia

2
Advertising a simple drink, Evian Water.
  • Evian is using elaborate techniques such as
    gliding and swimming babies on T.V. commercials,
    and an appeal to women on its web site to
    advertise water.

3
Techniques on T.V.
  • Commercials using naked babies flying and
    swimming through crystal clear water creates a
    fantasy world that is appealing.
  • The babies smiling and laughing having a good
    time without worries or concerns suggests that by
    drinking Evian water you will be free to do
    whatever you want such as in your childhood.

4
Techniques on the Web
  • The splash page on www.evian.com presents women
    of different background appealing to women of
    different ethnicity.
  • The target audience are women between their teens
    and early thirties.
  • The women in the web site are thin suggesting
    that drinking Evian water is healthy and a way to
    be thin.

5
Effectiveness
  • Evian has been successful in selling its
    product, water, which should be free. The only
    difference between most water is saying it is
    from a special place or location and that it is
    purified.
  • Advertising plays a big part and using its
    knowledge about who drinks water Evian sells
    water.

6
Water is Water
  • Most other water advertisements of water are
    different such as Aquafina, So Pure we Promise
    Nothing, but in reality it is all the same
    stuff.
  • Some of the only differences is the labeling, the
    bottle and some water products dont have all the
    mineral deposits.
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