Launching the Venture

1
Launching the Venture
Top Launch Program in the Country - 2006

• Patrick Vernon LTV I Teams
• Randy Myer LTV II Feasibility
• Ted Zoller LTV III Business Planning
• LTV IV Financing

2
LTV Description
Team Building Aug 18 Oct 5

• Four-part series of courses
• Teach, empower and inspire entrepreneurial teams
  at UNC
• Commercial businesses and social ventures
• Students, faculty, staff or other at least one
  UNC liaison
• Lectures, workshops, panels, speakers and expert
  coaching and mentoring

Feasibility Oct 19 Dec 7
Business Planning Jan 11 Feb 22
Financials March 15 April 26
3
LTV Phases
Team Building Aug 18 Oct 5
Outcomes Team andLTV II Application
Open enrollment Lectures and Panels
Fall Break
Application due Oct. 1 20-24 Teams Lectures and
Coaches
Feasibility Oct 19 Dec 7
OutcomesFeasibility Assessment Elevator Pitch
Winter Break
Business Planning Jan 11 Feb 22
OutcomesPreliminary Plan and Venture Pitch
12-16 Teams Lectures and Cohorts
Spring Break
Financials March 15 April 26
6-8 Teams Workshops and Investor Relations
Outcomes Financials and Lunch Plan
4
LTV I

• Opportunity Recognition and Team Building
• Intro to LTV not a pre-req
• Goals recognizing opportunities
• Better LTV II application
• Assembling a team to apply for LTV II
• MBA 848A Website http//www.unc.edu/courses/2009fa
  ll/busi/848a/001/

5
LTV I Topics

• Value proposition
• Market potential
• Return
• Team
• Competitive advantage
• Business model
• Return

6
LTV I Speaker Panels

• Former LTV students
• RTP Entrepreneurial Community
• Entrepreneurial Finance
• Entrepreneurial Marketing
• team building sessions

7
LTV Phase 2 (Randy Myer)
Team Building Aug 18 Oct 5
Outcomes Team andLTV II Application
Open enrollment Lectures and Panels
Fall Break
Application due Oct. 1 20-24 Teams Lectures and
Coaches
Feasibility Oct 19 Dec 7
OutcomesFeasibility Assessment Elevator Pitch
Winter Break
Business Planning Jan 11 Feb 22
OutcomesPreliminary Plan and Venture Pitch
12-16 Teams Lectures and Cohorts
Spring Break
Financials March 15 April 26
6-8 Teams Workshops and Investor Relations
Outcomes Financials and Lunch Plan
8
TODAYS DREAM
9
SHOULD NOT TURN INTO THIS
10
Feasibility Means

• Value Proposition is Compelling
• You Picked the Right First Market Segment
• Enough Customers Will Buy or Use It at Your Price
• Your Product/Service is Viable and Beneficial
• Your Product/Service Is Competitively Superior
• Your Competition is Minimal or Asleep
• The Market is Large and Growing

11
Date Topic 10/19 Value Proposition
Review 10/26 Segmentation 11/2 Market
Research/Concept Testing 11/9 Competitive
Analysis 11/16 Industry Analysis 11/23 Revenue
/Rollout Plan/Feasibility 11/30 Intellectual
Property/Regulatory 12/7 "Elevator Pitch"
LTV II
Outcome Feasibility Assessment Elevator Pitch
12
Resources

• Faculty Advisors/Professors
• Outside Coaches one per two teams
• Industry experience
• Entrepreneurial experience
• Coaching experience
• Outside Judges (Investors)
• Investment experience
• Advisory experience
• Customer Research Resources
• Industry Research Resources

13
Applying

• Applicants
• Open to Faculty, Staff, Students
• Teams Accepted
• Team of at least two members (lead must be UNC)
• Must attend class
• Made progress on research or launch
• Serious about pursuit
• High potential opportunity (vs lifestyle)
• Potential Team Members/Recruits
• MBA (Masters of Bus Administration) students
• MAC (Masters of Accounting) students
• Friends and Colleagues

14
LTV II
15
LTV Phase 3 4 (Ted Zoller)
Team Building Aug 18 Oct 5
Outcomes Team andLTV II Application
Open enrollment Lectures and Panels
Fall Break
Application due Oct. 1 20-24 Teams Lectures and
Coaches
Feasibility Oct 19 Dec 7
OutcomesFeasibility Assessment Elevator Pitch
Winter Break
Business Planning Jan 11 Feb 22
OutcomesPreliminary Plan and Venture Pitch
12-16 Teams Lectures and Cohorts
Spring Break
Financials March 15 April 26
6-8 Teams Workshops and Investor Relations
Outcomes Financials and Lunch Plan
16
What is Business Planning?

• Strategic Plan
• Technical Plan
• Operations Plan
• Marketing Plan
• Management Team
• Outcome Business Plan Venture Pitch

17
Business Planning PhaseLearning Model

• Systematically develops business model and plan
  to prepare them for launch.
• 5Ms Meaning, Model, Market, Management and
  Money
• Leverages an experiential coaching model for
  expert evaluation of draft business planning
  deliverables.
• Stepwise deliverables with iterative retooling,
  input of instructors, coaches and peers.

• Course outcomes are market readied business
  plans prepared for external capitalization and
  launch.

18
Session Lineup
LABS
CLINICS
19
Life Sciences
Cohort DesignCoaching and Entrepreneurial
Expertise
Sustainability
Commercial
Social
20
What is LTV IV Financing?

• Financial Plan
• Pro Forma Projections
• Benchmarks
• Milestones
• Financing Sources
• Investor Approach
• Outcome Launch Plan Financials

21
TerraDotta
CelluChip, Inc.
asklepios
BioPharmaceuticals, Inc.
22
Questions?
LTV II Deadline today midnight launch_at_unc.edu
www.unc.edu/cei/launch

• Patrick Vernon LTV I Teams
• Randy Myer LTV II Feasibility
• Ted Zoller LTV III Business Planning
• LTV IV Financing