International and Cross Cultural Communications

1
International and Cross Cultural Communications

• AOS 272

2
Cultural Differences

• Within countries (regional and ethnic)
• Between countries

3
Differences

• Language
• Values and attitudes
• Symbols
• Gestures
• Laws
• Religion
• Technology and Education
• Politics and Social Organizations

4

• 3,000 different languages
• Many have multiple dialects

5
Things To Consider

• Language
• Fluency
• Dialects
• Slang
• Technical terms

6
Non-Verbal Cues

• Facial expression
• Eye contact
• Proximity and touch
• Gestures
• Dress
• Time

7
Cultural Values

• Gender roles
• Context and subtlety
• Personal vs. business relationships

8
Culture Shock

• http//www.juliaferguson.com/shock.html

9
Managing Differences

• Prepare
• Examine your own culture and assumptions
• Learn
• Study the culture of host country
• Talk to other visitors
• Adapt
• Be flexible!

10
Doing Business in English

• Keep your message short and simple
• Avoid jargon, slang, and colloquial expressions
• Speak clearly and slowly, but not louder
• Avoid politics, religion, and personal questions
• Avoid stereotypes and ethnic jokes

11
Assignment

• Your manager has been invited to join a group of
  industry leaders in a trip to Mexico to explore
  the possibilities of establishing trade
  relationships with Mexican businesses.
• You have been asked to prepare a brief summary of
  business etiquette in Mexico.
• Read the country profile and choose 3-4 points
  you think are most important and write a short
  summary memo for your boss.