BRANDS

1
BRANDS

• BRAND EQUITY
• BRAND LOYALTY

2
Name Brands

• Known entity
• standards
• consistency
• branding of unrelated products
• Harley Davidson
• caterpillar
• jeep

3
Store Brands

• Less expensive than name brands
• brand equity of store
• same product

4
Internet Brands

• New brands created on the web
• amazon.com
• e-bay