at the Horse and Trap

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The MRSNZ Invites you to a presentation by Roz
Calder (Focus Research) of her Esomar Conference
Award Winning Paper...

• at the Horse and Trap
• 3 Enfield Street, Mt Eden, Auckland
• On
• Wednesday 2nd August at 6pm
• Cost
• MRSNZ Members 40 GST
• Non-Members 55 GST
• RSVP Claire at Secretary_at_mrsnz.org.nz by Friday
  28th July
• (Cancellations after this date will still be
  invoiced)

Learning from the Greeks
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• "Powerful Brands Learning from the Greeks
• Developing tools to explore and explain the
  emotional impulses driving human behaviour is not
  a 21st century phenomenon. In early civilization
  the Greeks and Romans created a system of gods to
  help explain their world. And these bear an
  uncanny resemblance to the gods of almost every
  other culture from Nordic to Native American and
  Aztec to African. Whats more, the essence of
  these is played out in every Hollywood
  block-buster and across our TV screens every
  night. No wonder then that smart marketers
  worldwide are looking for ways to tap into these
  archetypal human drives.
• In February this year the Esomar conference in
  New York, titled BRANDMATTERS, tackled the role
  for market research in helping create valuable
  brand relationships. Roz Calders paper which
  won Peoples Choice at the conference - looked
  specifically at the contribution archetypal
  segmentation can make to this.
• Roz, who is a director of Focus Research and of
  NeedScope International, will present her paper
  including a global case study of successful
  branding in a commodity market harnessing the
  power of archetypes."