The Capital Campaign Process for Todays Christian Schools

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The Capital Campaign ProcessforTodays
Christian Schools

• John W. Corfield
• Corfield Consulting Services

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Agenda

• Strategic campaign plan
• Biblical capital campaign process
• Essential steps
• Design campaign action plan
• Special committees
• Campaign calendar
• Order of events
• Keys to success
• QA

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Strategic Campaign Plan

• Identify the need What will help us compete for
  the Christian student?
• Time When do we need it?
• Identify costs What will it take to complete
  the job?
• Funding How do we fund it?
• Desired result What will happen because of this
  project?

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Biblical Campaign Process

• I Chronicles 29
• Visionarys leadership plan and giving
• Leaders response and giving
• Constituency response sacrificial giving
• God loves a cheerful giver
• Result

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Essential Steps

• Feasibility Study- Count the Cost
• Who is on board?
• Financial potential?
• Case Statement
• Comprehensive questionnaire
• Surveys
• Complete report
• Use outside counsel for confidentiality

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Design Campaign Action Plan

• Use outside counsel
• Determine campaign steering Committee
• Develop campaign budget
• Decide on materials needed
• Brochures
• Tape/DVD
• Presentation Book
• Pages can be updated with progress
• Additional information can be inserted
• Financial pledges, goals, etc. can be updated
• Diagrams and pictures can be updated

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Special Committee Set-up

• Major donor
• Banquet
• Spiritual life
• Publications
• Administration/Board
• Faculty/Staff
• Parents
• Grandparents
• Alumni
• Alumni Parents and Grandparents
• Supporting churches
• Friends
• Businesses/Vendors
• Foundations

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Campaign Calendar

• Determine time-line dates for
• Committee meetings
• Special events
• Banquet
• Training sessions
• Pledging period
• Follow-up
• Should cover a 3-5 year campaign

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Order of Events

• Quiet Campaign
• Major donor dinner
• Leadership solicitation
• School leadership
• Administration
• Board
• Solicitation of campaign leadership
• Faculty and staff
• Major donors Do not go to them without a
  commitment from leadership first

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Order of Events (cont.)

• Campaign constituency kickoff banquet
• Solicitation training
• Face-to-face presentations
• Pledge period
• Announcement of pledge amount
• Follow-up period

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Order of Events (cont.)

• Follow-up campaign
• New donors- Add new donors every year
• Planned giving prospect visits
• Thermometer updates
• Corporate/Foundation/Local Business Support

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Keys to Success

• Work the plan
• Constant prayer
• Involvement
• Equal sacrifice not equal giving
• Informed constituency

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Stay connected to your constituency!
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Questions?
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