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Blown to Bits Concluding Summary

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The new navigators compete on reach, affiliation and richness. Reach is ... Leaders need to wrestle with the full range of possible patterns of deconstruction. ... – PowerPoint PPT presentation

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Title: Blown to Bits Concluding Summary


1
Blown to Bits Concluding Summary
  • Chapters 6-11

2
Fig. 6-3 The Three Dimensions of Competitive
Advantage
3
Chapter 6Sound Bits
  • The new navigators compete on reach, affiliation
    and richness.
  • Reach is clutter w/o navigation.
  • Push is a function of high search costs. Lower
    costs leads to pull.
  • Stickiness occurs because reach as developed
    faster than navigation.
  • Random, small-scale innovation may never achieve
    critical massbig bets.

4
Chapter 7Sound Bits
  • Reach constraints led to navigators affiliation
    with sellers.
  • Agency shift will promote affiliation with
    consumers and greater reach.
  • It is surprising that navigators have not
    affiliated with consumers in the past.
  • The navigator business may be worth more than the
    supplier business.

5
Fig. 8-1
6
Analysis of Fig. 8-1
  • As the trade-off shifts, reach will go up.
  • However, greater richness is possible.
  • The greater the increase in richness, the lesser
    the increase in reach.
  • The strategic priority is to tilt north rather
    than east.
  • East is toward commoditization and
    disintermediation.
  • North is toward informational glue.

7
Chapter 8Sound Bits
  • Adding richness is the most powerful way to
    forestall deconstruction.
  • Privacy is the Achilles Heel of the information
    economy.
  • The consumer is your competitor what are you
    doing for him that he cannot do for himself?
  • The value of sellers richness goes up as reach
    increases.

8
Chapter 9Sound Bits
  • Connectivity is achieved, standards are the more
    critical challenge.
  • Radical uncertainty governing the evolution of
    standards.
  • Communication channels start within the industry
    but quickly move out.
  • Explosion of richness and reach will change
    competitive advantage.
  • Extranets encourage outsourcing.

9
Chapter 10Sound Bits
  • Markets vs. Hierarchies and Western vs. Japanese.
  • If information is symmetric, trust substitutes
    for control.
  • Structures are similar within and across
    organizations boundaries become fuzzy.
  • All organizations interact on the basis of
    flatness, fluidity, and trust.
  • Cooperation and competition, Collaboration and
    initiative, richness and reach all coexist.

10
Chapter 11Monday Morning
  • No business leader today can presume that the
    business definition in his or her business will
    still be valid a few years from now.
  • Deconstruction is most likely to strike in
    precisely those parts of the business where
    incumbents have most to lose and are least
    willing to recognize it.
  • Waiting for someone else to demonstrate the
    feasibility of deconstruction hands over the
    biggest advantage a competitor could possibly
    wish for time.

11
  • Leaders need to wrestle with the full range of
    possible patterns of deconstruction.
  • Strategy really matters. It creates economic
    realities in a deconstructed world.
  • The value of winning will esclate as will the
    cost of losing.

12
  • The reconstructed business definitions will
    rarely correspond to the old.
  • The hardest step for an incumbent organization is
    the mental one of seeing the business through a
    different, deconstructed lens and then acting on
    this insight.
  • The subtler pitfall is co-option and passive
    resistance by a skeptical and self-preserving
    organization.

13
  • Strategy in a deconstructing world has to be
    generally right, but need not be specifically
    right, as long as the organization maintains a
    capacity to learn from its mistakes.
  • The value of incumbents best assets is all too
    often destroyed by the organizational,
    behavioral, and personal baggage that they insist
    on bringing to the new venture.

14
  • Incumbents can be the insurgents, if they choose.
  • Old models of leadership become invalid in a
    deconstructed world. But leaders must create
    culture and establish a big move strategy.
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