Case Presentations

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Case Presentations

• Some Hints for Improvement

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Agenda

• Lay the Foundation
• Make the Argument
• Provide Evidence
• Retain Critical Stance
• Engage Your Audience
• Use of Power Point

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Lay the Foundation
The purpose of the presentation is to interpret
the case to your audience.
Description
Diagnosis
Debate
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Lay the Foundation
Economic Models General Principles
Just enough facts Not too few Not too many
IT ideas and models Supply Chain E-Commerce
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Make The Argument

• Alternatives
• (1) Do nothing
• (2) At least one other alternative
• What indicates that these are not good
  recommendations
• What bad results should occur and why

• Your Recommendation
• Describe it
• What indicates that this is a good recommendation
  (should follow from analysis)
• What results should occur and why (cite theory
  from course)
• Unintended consequences

There is a Choice
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Evidence
Data from the Case
IT Principles New Economy
Business Models Financial Models
Expert Opinion Logic Textbook
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Retain Critical Stance

• For each fact So What? Does this enhance my
  argument?
• For each conclusion How is this true?
• For each statement Is this true? How do I
  know? Who says?
• Am I being skeptical? Questioning? Efficient?

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Engage Your Audience

• Ask the AUDIENCE questions?
• Challenge their prejudices
• Summarize occasionally
• Vary the tone from conveying information to
  preaching to beseeching to asking
• Remember primary aim is to convince your audience
  of your major thesis We recommend doing X for
  this firm and heres why.

It doesnt hurt to use PowerPoints ability to
impress or awe or even embarrass
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Power-Points

1. Keep text and reading to a minimum
2. Use animation to emphasize or seal your points.
3. Diagrams and images are great, but make them
   readable and not too dense
4. Dont just read the slides. The slides summarize
   or emphasize or demonstrate but they are not a
   textbook

emphasize
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ExamplesDo Dont

• Use a small number of words
• List
• Points
• In some useful
• Order
• Vary typeface to make points
• Use color to draw attention

• Jam lots of text into your slides in tiny tiny
  fonts so that your audience spends all their time
  reading and not understanding, precluding any
  kind of interaction whatsoever and reducing the
  value of what you have to say.
• Present totally order in audience that
  information is random your so confused
• Use lots of fonts without any apparent purpose
• Use color so much it becomes a distraction.

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More Examples Do Dont

• Introduce with an agenda
• Have a recognizable structure
• Summarize after each section (not necessarily
  with slide)
• Summarize at the end
• Make contact with your audience

• Have dim type on dark background
• Make everyone in the group present choose your
  best presenters
• Assume everyones read the case
• Ignore your audience