Introduction to Touchstone Energy Learning and Building YOUR Brand

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Introduction to Touchstone EnergyLearning and
Building YOUR Brand
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Few Know Much At AllAbout Electric Cooperatives
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Touchstone

• A test or measurement of purity or genuineness. A
  yardstick.

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What is the Touchstone Energy brand?

• A national network of local, customer owned
  utilities committed to providing superior service
  at affordable rates to all customers, large and
  small.

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Touchstone Energy Network
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What is a Relationship Brand?

• A relationship brand is a brand that focuses on
  building a relationship with customers rather
  than on product attributes.
• Relationship Brand

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A Touchstone Energy Cooperatives 4 Values
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Touchstone Energy Customer Service Model
Understanding the needs and adding to the
positive development of your co-ops communities
Being responsible for the Touchstone Energy
brand promise
A new solution or possibility
Honesty, Follow-through, Professionalism
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Touchstone Energy Benefits

• Identifies co-ops and their unique differences.
• Offers solid promise to customers for superior
  service.
• Protects and builds market share.
• Builds relationships.
• Creates long-term commitments.
• Develops value for customers.

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Touchstone Energy Benefits

• Communications
• Community Outreach
• Building Business
• Fulfilling the Brand Promise
• Residential Energy Efficiency Resources
• Employee Engagement

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