The gatekeepers

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The gatekeepers
Matthew Bucklandwww.matthewbuckland.com
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• why are we
• having this debate?

• What models are best equipped to deliver quality,
  relevant content in this digital era of
  information excess
• If debate isnt about quality, then we as a
  society are becoming DUMBER
• And if thats true, then its an entirely
  different debate

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• death of the
• media model?

• Not really. In fact media model more relevant in
  digital age.
• Corporate structures with incentives (ie
  salaries) get best out of people
• Trained skilled editors sub-editors
• Corporate structures focus co-ordinate resources

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• Citizen media
• models

• But also in the citizen media sphere the
  pressure of social ties, idea of doing good and
  maintaining a reputation is also powerful in
  promoting quality
• Peer review collective knowledge
• But as get bigger, many of these outfits start
  resembling media model in many ways

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• gatekeeping
• in the digital era

• Maybe these different gatekeeping models are not
  so far apart after all?
• Wikipedia Gatekeepers much like mainstream media
  anyway
• Digg, muti develop elites
• Some big bloggers employ editors, subs, just like
  mainstream media

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• sometimes media
• gets it wrong

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• sometimes the citizens get it wrong

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• media vs bloggers

...yawn ...its tired, ...its boring
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• tree murderers!

• Suffer from a bad image, yet most media...unfair
• Early online pioneers
• Online sites bigger than print
• Investing creating platforms that empower
  users (Myspace Blogger)
• Embracing user role content, but...

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• media still clueless

Readers have their place (its the letters
area) (its the comments area) (its the
chatlines) (its the sms tickers)
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• media can
• go further

Get readers involved Digg-type engines built into
sites as alternative homepages Extended By
invitation columnists sections opened to
expert readers Partnerships with bloggers Create
social network layers empower users Encourage
news gathering by readers
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• why media
• should do it

Its the right thing to do Participative
publishing reflective of core democratic
instincts Creates loyalty trust Niche content
different perspectives Unlimited
reporters Cost-effective
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• media-blogger
• partnerships

• Perform the best. Why?
• Things media can do better than bloggers/readers
• Things bloggers/readers can do better than media
• Hybrid models Gatekeeping, editorial control
  combined with user input and content

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• thank you questions
• available _at_ www.slideshare.net/matthewbuckland
• contact _at_ matthewbuckland_at_gmail.com