Alexa.com

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Alexa.com

• Improving Internet Surfing

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Alexa Internet Inc.

• Company started in 1996.
• Currently subsidiary of Amazon.com.
• Main objective provide information about almost
  every website
• Statistics
• Popularity
• Number of pages
• How many sites point to it
• Etc.
• Name originally an abbreviation for Address
  Lookup EXperts Authority, also as homage to the
  Library of Alexandria

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Alexa.com

• Free website.
• Information about almost every site in the web
  available.
• Uses
• Find more sites
• Learn who owns a site

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Information in Alexa.com

• Top sites
• Specific site info
• Hot Urls
• Toolbar
• For Site owners

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Top Sites

• Ranking of most popular sites.
• Global
• By Country
• By Category

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Site Info

• Just for about any site
• Popularity
• Description
• Contact
• Age
• Similar sites
• Keywords
• Getting traffic from where
• Demographics

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Hot Urls

• Latest
• News stories
• Videos
• Hot sites
• Sorted by popularity and updated every 5 minutes

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For Site Owners

• Review and modify website data.
• Compare own site with others.

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Toolbar

• The basis of Alexa service.
• Users can see website information as they surf.
• Information is given back to the community as
  traffic Rankings and Related Links.

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Spyware Controversy

• It can be considered spyware because tracks user
  activity on the web.
• But
• User chooses to download it.
• Can be turned off and easily uninstalled.
• No personal information.

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Profit

• The company profits from advertising in the
  website.
• Over 9,2 million unique visitors per month.
• Around 25 of the website has ads.
• Little advertising in the toolbar.

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Sources

• Annonymous. About Alexa Internet. Retrieved June
  28, 2009, from www.alexa.com/company.
• Greg R Notess.  (1998, May). Alexa Web archive,
  advisor, and statistician.  Online, 22(3), 29-30. 
  Retrieved June 28, 2009, from ProQuest
  Computing. (Document ID 29396643).
• Howard Millman.  (1998, April). Alexa's free Web
  navigator deftly searches for Web
  sites. InfoWorld, 20(17), 130.  Retrieved June
  28, 2009, from ProQuest Computing. (Document
  ID 28987690).
• Mary Ellen Bates.  (1999, April). Alexa
  Internet. Database, 22(2), 88.  Retrieved June
  28, 2009, from ProQuest Computing. (Document
  ID 40330496).
• Millman, Howard (REVIEWER).  (1998, April).
  Alexa 1.4.  InfoWorld, 20(17), 130.  Retrieved
  June 28, 2009, from ProQuest Computing. (Document
  ID 632361851).
• Better surfing with Alexa. (1998, April). Inside
  the Internet, 5(4), 7-8.  Retrieved June 28,
  2009, from ProQuest Computing. (Document
  ID 35427256).