E-shop Workshop

1
E-shop Workshop

• Building an electronic storefront for your
  business

2
Content

• 1. Context and Your Business Objectives
• What is your business idea?
• 2. Benefits and Risks of E-business
• Test Drive Undercover customer
• 3. E-Shop Types, Start to Build an Shopcreator
  E-shop
• Hands on Exercises 1 to 4
• 4. Payment Systems, Build a checkout
• Hands on Exercise 5
• 5. New Risks and Challenges of Trading Online
• Hands on Exercises 6 7 (branding, add terms
  and conditions)
• Recognising risks and barriers
• 6. Next Steps Checklist

3
Your Business Idea

• Where am I now?
• The wish list where do I want to be?

Articulate your e-commerce idea
4
Devil in the detail

• Business issues in the detail
• Limited range of products
• Prices not competitive
• Difficult to navigate classification system
  difficult to understand
• Not enough information to buy
• No receipt or confirmation report
• Files too large download problems
• Products out of stock
• No customer service details

5
Shopcreator E-shop

• Held on a secure ASP (Application Service
  Provider)
• (Minimum requirements Appendix A)
• Connection to the Internet
• Internet browser
• Web E-mail address

6
Building a Shopcreator E-Shop

• Steps
• Planning
• Back Office and Store Front
• Start up Configuration
• Build the Catalogue
• Build the Checkout
• Brand the site

7
Planning

• Have your business details ready
• Draft the content of your business about us page
• Have 3 4 products to enter into your catalogue
• Collect a few notional product images
• Design a simple classification system (index)
• Plan product information, payment methods,
  delivery charges and methods, acceptable
  locations to take sales from and delivery

8
Develop/publish cycle
http//admin.shopcreator.net/mall/yourstore
http//www.shopcreator.net/mall/yourstore
9
Screen Elements
10
HTML Precautions

• HTML (Hypertext Markup Language) tells your web
  browser what the webpage should look like
• HTML tags look like thisltpgt lth3gt lt/pgt ltandgtthey
  have special meaning
• Dont use ltgt in any form or text when building
  your store
• Avoid quotation marks , ampesends, hyphens and
  brackets

11
Clear Browser Cache

• Browsers store pages in a local cache
• When building in Shopcreator you want to see your
  latest updates
• Clear CacheMIE5tools/Internet/options/general/t
  emporary Internet Files press delete
  filesNetscape 4.6/4.7 edit/preferences/advanced/c
  ache/clear disk cache memory cache
• Server Refresh settings/every visit to page
• Use the refresh or reload button on browser to
  force load

12
Build the Catalogue

• Start up configuration
• E.g. Stock control, site currency, product
  options
• Simple index so add departments (name can be
  changed)
• Add product and product image

13
Hands on Exercise 1 -4

• Follow the instructions in the E-shop guide
• Log on to Administration
• Log on to Store Front
• Think about classification and product
  information
• Work through Start up Configuration
• Build the Catalogue

14
Build the checkout

• Summary
• Checkout Options (disabled unless you pay for the
  site), configure to learn
• Shipping options
• Think hard about the business logistics of this
• Exclude destinations if appropriate
• Order Processing this is configurable

15
Hands on Exercise 5

• Follow the instructions in the E-shop guide
• Build Checkout
• Shipping Options
• Order Processing   

16
Terms and conditions

• Your site must have
• Completer description of goods/services. Details
  of guarantees. Membership of subscription period.
  Special offer period
• Returns and refunds policy
• Customer service contact email, phone number,
  address
• Transaction currency
• Export restriction
• Delivery policy
• Country of domicile
• Other terms and conditions

17
Hands on Exercise 6

• Follow the instructions in the E-shop guide
• Now move to branding your site and take a look at
  policies and conditions
• Small group exercise recognising risks and
  taking risk management action

18
Next steps - Marketing

• 80 of hits are form search engines so key words
  and registration with search engine
• E-shop URL on stationery, car everywhere
• Test with target customers
• Monitor usage keep it live
• Negotiate links with other sites/web rings
• Select associate programmes with commissions

19
Finally

• There is no total solution
• E-commerce is evolving, organic, in the process
  of becoming
• There is a real frontier for explorers
• Analysis is the key
• Pay attention to the details