Business Plan Option B

1
Business Plan Option B

• Walk a Safe Journey,
• Take the Walker

2
Population
3
Our Population Trend

• Bee hive demographic graph
• Bulge lies mainly age 30 to 60.
• Falling fertility rate
• Rising population of the elderly

4
Target Market

• By the year 2020, the size of the old population
  is expected to double then that of 1999

5
Forecasted Market share

• Expected a higher demand for elderly aids in near
  future after observing the statistics.
• Do note we are not assuming that all elderly are
  in need of aid (there are healthy elderly for eg.
  MM Lee)
• However elderly are more vulnerable

6
Current market share

• More seniors to live on their own or with only
  minimal assistance
• Increase in wealth (CPF)
• Large and growing number, seniors provide a
  potent market segment who demand housing and
  services to meet their needs

7
Design Problem

• Limited walking aids in Singapore
• Best support Walking frame
• Fatigue, especially on upper body
• Demo on How to use a walking frame

8
Using the Walking Frame
9
Design Brief

• Improvise on the existing walking frame
• Pushing instead of lifting
• Safety concerns

10
Our Designed Product
11
Technology Used

• A Spring Lever
• B Brake System
• C Adjustable Knob

12
Spring Mechanism

• Spring resisting compression

13
Brake mechanism

• Caliper and dual pivot brake

14
Linkage Mechanism

• Bell Crank Linkage

15
How Walker works
Handle

• Legend
• Red arrow shows the direction
• of the cable
• Black line shows the cable line

Wheel
16
Live Demonstration
17
Financials

• Cost Price approximately 62
• Selling price 99.90
• Returns 61
• Initial capital investment 17,000 47X
• X (17,000 47X) / X
• Breakeven 300 Walkers

18
Q A
Conclusion