Public Relations

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Public Relations

• Presented to
• Rotary District 5340
• Public Relations
• October 25, 2009
• Hey-Jude Gallegos District 5340 PR Guru

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Media Relations is Not New
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• "In the promotion of understanding, it is
  important to reach large numbers non-Rotarians
  as well as Rotarians and you cannot reach large
  numbers privately."
• Paul Harris

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Standing CommitteesNew Club Leadership Plan
Club Board of Directors
Club Administration
Club Public Relations
Membership
Service Projects
The Rotary Foundation
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Improving Rotarys Public Image Top Concern

• Strategic Plans Major Goal Enhance Public Image
• Strategic plan research 23,320 Rotarians
  surveyed
• Improving PR was the leading priority cited
• Research the general public lacks understanding
  of what Rotary is and does.

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What are the Benefits of Public Relations for the
Rotary Clubs of our District?

• Effective PR for your Club will
• Recruit new members
• Retain current members
• Raise Rotarys profile
• Increase Rotarys service potential

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What Types of Media Can You Use to Promote
Rotarys Public Image in Your Club?

• Local newspapers
• Local radio stations
• Local TV stations
• Ethnic Media
• Online publications
• Trade publications
• Corporate newsletters
• Newsletters of other organizations

• Bill Boards
• Truck ads
• Bus shelters
• Web sites

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Rotary Stories of Interest to the Media

• Outstanding local Rotary volunteers
• Visits from Rotary senior leaders
• Local Rotary club projects
• Rotary exchange program participants such as
  Youth Exchange, TRF Scholars and GSE teams
• Stories of people benefiting from Rotary service
• PolioPlus activities

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RI Resources

• PR Training
• Effective Public Relations A Guide for Rotary
  Clubs (257-EN)
• Public Relations Make it Work for You (video,
  269-EN)
• Regionalized Fact Packs (389, 390, 391, 392-EN)
• PR Tips, a bi-weekly e-mail newsletter

• PR Tools
• Humanity in Motion II (609-EN)
• Rotary Fact Pack (267-EN)
• Public service announcements (print, radio, and
  video)
• This is Rotary (001-EN)

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• rotary.org
• Timely Rotary information for members and
  nonmembers
• Central image with a compelling message
• Eight expanded and improved language sites

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What Can Clubs do to Promote Rotary?

• Produce club brochure
• Place ads with paper, TV or radio
• Invite media to Rotary meetings events
• Promote Club activities with the media
• Develop a club web site

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• Audiovisual Resources
• Rotary Possibilities
• Public Service Announcements

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Rotary Public Image Campaign

• CD Sent to Every Rotary Club
• Print
• Billboard
• TV

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Rotary Club of Monroe
Rotary Bill Boards
Rotary Club of Chilliwack
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Rotary Print Internet Ads
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We all want the same thing. And the 1.2 million
members of Rotary around the world are making it
happen. Rotarys educational programs and
scholarships are dedicated solely to promoting
peace. Together we can create a more peaceful
world. The Rotary Club of Del
Mar For Information Phone [phone] or email
Marty.financialplandesign_at_lpl.com
Rotary Print Internet Ads
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Bus Shelter Ads
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ROTARY ROLLING BILLBOARDS
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Lets get the story out!
Thank You!