Arlen Plotkin

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Mobilize the College Experience
Arlen Plotkin Account Executive Pyxis
Mobile aplotkin_at_pyxismobile.com
Erica Simone Northeastern Student Pyxis Mobile
Co-op aplotkin_at_pyxismobile.com
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Northeastern's signature cooperative education
program, one of the largest and most innovative
in the world, is ranked among the best in the
nation by U.S. News World Report.
Pyxis Mobile was founded in 1998 with
headquarters in Waltham, Massachusetts. We
provide mobile middleware and enterprise
application solutions to over 200 firms across
multiple industries including 6 fortune 50
companies.
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Mobility Today
Apple store exceeds one BILLION downloads RIM
ships 50 million devices
Mobility and the associated analytics will
change virtually every enterprise business
process It will change the relationship between
enterprises and their customers, their employees
and their partners, enabling them to do business
in more intelligent, efficient ways. IBM
Telecom Research One recent feature the
ability to run third-party applications
represents a fundamental change in the way we
regard smartphones and opens the door to myriad
uses for education, entertainment, productivity,
and social interaction. The 2009 Horizon
Report
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Students Today

• Carry their iPhone not their laptop
• Are always on the move
• Spend hours on Facebook and social media sites

18-34-year-olds drive 65 percent of mobile
traffic, while the 35-45 segment drives about 20
percent. - Mobile Marketer Mobile advertising to
grow by 74 during 2009 90 of Global 2000
enterprises will provide context-enriched
consumer applications by 2015 Gartner
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myNEU Online Workstation
The benefits of web-based access to University
Information and Systems are further realized by
the use of mobile applications

• Students Addresses increasing student technology
  expectations for 7X24X365 access and mobility
• Faculty Allows access to discipline specific
  teaching and research software and more
  flexibility in teaching spaces
• Research Enables collaboration within and
  external to the university in a secure and
  protected environment
• Administration Enables secure access to an
  individuals proprietary information (financial,
  personnel, etc.) from anywhere
• Institutional Offers competitive advantage
  through increased faculty, staff, student
  productivity and satisfaction

Content by Bob Weir, Rick Mickool Dr. Leslie
Hitch of Northeastern University
35 of online banking households will be mobile
banking by 2010 - Celent
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Northeastern Demo
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Mobile Marketplace

• Device, platform, and application diversity will
  continue to grow in the smartphone category.
  Each year Microsoft releases over 20 new devices,
  RIM releases around three, and count at least one
  more for Apple and Android.
• It is highly unlikely that there will be market
  convergence around a single operating system or
  device family in the foreseeable future. The top
  four mobile operating systems each hold a market
  share of more than ten percent.
• More than 40 percent of employees are using their
  own smartphones to search the internet
  work-related tasks

You cant dictate iPhone, but you can dictate
smartphone.
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Key Challenges

• Device Management standardization is unlikely
• Integration connectivity with SunGard,
  BlackBoard
• Adoption make changes based on user feedback
• Connectivity challenging on suburban campuses
• Security authentication for different levels of
  authority

So Do we build a web version or develop native
applications?
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• Web Development
• Low cost of ownership
• Configure it once, run it anywhere
• Adaptive rendering can improve the experience
• Risk of low adoption (no presence on the app
  stores)
• Limited functionality
• Native Applications
• Intuitive navigation, speed, and usability is
  unmatched
• Tight integration with device functionality
  (camera, mapping)
• Ability to cache data for off-line use (
  alerting capabilities)
• Resource intensive
• Expensive

The rich client is number onewe're committed to
the rich client for the long term and continuing
to find ways to increase productivity and derive
value. Kevin Turner, Chief Operating Officer,
Microsoft
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Custom Development requires a sophisticated team
including a product manager, UI lead, 5
engineers, and 3 QA staff for 6-8 months per
device to deliver a first-generation, secure,
enterprise-grade mobile application.
Mobile Middleware can contain the cost and
complexity of mobile application development.
Enterprise-Class Security Model Unlimited
Configurability with Zero Re-Deployment Real-Time
Integration with Multiple Data Sources Optimal
User Experience Across Multiple
Clients Centralized Server Application
Management Robust Feature Roadmap
Skillset Objective C
Skillset J2ME
Skillset.NET CF, C
of OS to Support 5 (OS 4.2 5.0)
of OS to Support 6 (6.0, 6.1, 6.5)
of OS to Support 2 (2.0, 3.0)
of Devices for QA 15
of Devices for QA 100s of devices
of Devices for QA 4 (Touch, 2G, 3G, 3GS)
Ongoing Maintenance requires 2-4 technical FTEs
to provide device mobile OS support, feature
and bug fix coding, partner fees relationship
management, change control, and more.
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Architecture
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Application Studio Demo