Using Social Networks to Deliver Services to Students

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Using Social Networks to Deliver Services to
Students
2008 UC Enrollment Services Technology Conference
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The Panel

• Sean Dillingham
• Interim Director, UCR Student Affairs Technology
  Services
• _at_UCR for 7 years
• UCR Alumni
• John Talbert
• Programmer/Analyst, UCLA Admissions
• _at_UCR for 7 years
• UCR Alumni
• Participated in Admissions website, URSA
  student portal, Integrated Web Experience
• Tony Christopher
• Technology Outreach Manager, Berkeley Student
  Affairs
• _at_Berkeley for ? Years
• ???
• Joey Goodknight
• Sophomore chemistry major _at_ UC Berkeley
• myBerkeleyApplication student worker
• coordinate a campus overnight host program
• business manages and sings in Noteworthy, Cals
  original a cappella group.

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• This is where your students are.

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• These are the online experiences that are
  relevant and compelling to them.

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The new reality

• Institutional participation in social networks is
  not optional.
• Participating in social networks as an
  institution while being valuable, trustworthy and
  authentic is really hard work.

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How do you create real value in your social
networking offering?
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How do you establish trust with students in
non-traditional spaces?
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Dealing with the inevitable loss of control over
the message
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What not to do when trying to participate in
social networking communities
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What are the real risks of institutional
participation in online social networks?
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What kind of is involved in maintaining social
networking presences?
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What are other UC campuses doing?
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What roadblocks prevent campuses from these kinds
of initiatives?
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Thanks!
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http//sites.google.com/site/ucessocialnetworks/