Exploring Marketing Research William G' Zikmund

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Exploring Marketing ResearchWilliam G. Zikmund

• Using
• WebSurveyor

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WebSurveyor

• Desktop software for Internet surveys
• Easy-to-use survey wizard
• Design questionnaires
• Helpful question library
• Conduct surveys with WebSurveyor hosting service
• Analyze survey results

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WebSurveyor

• A textbook supplement
• Tutorial - learn at your own pace
• Database cases
• Exercises and problems

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