Mobile Commerce KTF

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Mobile Commerce -KTF-
2007. 5. 29. Team 5 IME Kim Jae-jung IME Heo
Jun-yeon IME Hong Sung-uk
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Contents
contents
Company Introduction
What is M-Commerce?
KTF Strategies
Discussion
Company Overview
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Company Overview
Established in December, 1996 ???? ???
the first ranking in mobile communication area on
Business Week in June, 2002.
The second largest company in mobile
communication industry in Korea
K-merce, a brand name of KTF, is one of main
items of KTF.
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Contents
contents
Company Introduction
What is M-Commerce?
KTF Strategies
Discussion
Definition Characteristics Perspectives
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Definition of M-Commerce
Definition
The buying and selling of products or services by
using wireless handheld devices such as mobile
phones, smart phones, PDAs and so on.
Usage
M-commerce enables us to deal with tasks such as
private banking, ticketing and some kinds of
payment over a mobile telecommunications network.
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Characteristics of M-Commerce
Value-added attributes
Characteristics
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Perspective of M-commerce
UP
Down
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Contents
contents
Company Introduction
What is M-Commerce?
KTF Strategies
Discussion
Definition of K-Merce Business Model of K-Merce
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Definition of K-Merce
Definition
A private brand of KTF for M-Commerce which
started in April, 2002
Usage
K-merce is a service based on wire and wireless
internet. It helps people pay easier by
electronic devices like cards, mobile phones and
electronic purses.
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Business Model of K-Merce
Customer
Contents Provider
Bank
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Contents
contents
Company Introduction
What is M-Commerce?
KTF Strategies
Discussion
SWOT Analysis Future Strategy Further Improvement
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SWOT Analysis
W
S
T
O
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Future Strategy
Expanding its business by more partnerships with
other companies in order to make consumers be
close with K-merce.
Making safer and faster environment of M-Commerce
by collaborating with a security company.
Making standardization of M-Commerce Industry by
collaborating with internal competitors.
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Further Improvement

• M-commerce industry is a Red Ocean. Therefore,
  KTF have to maintain existing customers and
  snatch competitors customers.
• KTF should use CRM or other customer-related
  strategy to obtain customers loyalty
• The characteristics of present contents of
  M-commerce are similar to web1.0 contents. The
  contents will change into web 2.0 contents. KTF
  should find a solution to change the contents
  into web 2.0 contents to be a leader of web 2.0
  era.

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Special Thanks to
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Q A