Dream, Create, Design

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Dream, Create, Design Build

• Glenn Jones

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Surf Coast Tourism

• Surf Coast Tourism is appointed by the Surf Coast
  Shire Council as a Section 86 Committee of
  Council, with delegated authority to, among other
  things, promote tourism throughout the Shire and
  to develop initiatives that will enhance the
  Shire as a tourist destination

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In the beginning...

• 10 years ago the VIC started in the stairwell
• A dedicated centre was proposed in 1996 but
  didnt move forward because a view was held that
  if Winchelsea didnt have a VIC why should Lorne
• The Winchelsea VIC will open later this year in
  the old Library.

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1998

• In 1998 the Lorne Coastal Action Plan identified
  a site in Mountjoy Parade, next to Erskine House
  as the planned permanent site for the Lorne
  Visitor Information Centre

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The concept envisaged

• Continuation of the large number of visitors to
  the Centre
• Commercial interaction with the swimming pool
  complex
• Access for cars and long vehicles

• Facilities for the Lorne Historical Society
• Good functional design that recognises the
  character of the location
• Exploitation of commercial opportunities

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Reconsidering the proposed location for a new
centre

• The increasing number of visitors to the centre
• The proposed access to the car park is more
  constrained
• Concern exists about capacity, grades and
  potential traffic conflict at the proposed site

• The demand for parking in Lorne has grown
  significantly
• The VIC should not compete with existing
  businesses in Lorne.
• The ideal location for a VIC is on the left side
  of the highway as one approaches the town from a
  capital city.

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Program Proposal

• 1. an initial investigation to determine project
  parameters
• 2. develop the Concept and obtain necessary
  approvals
• 3. implement on a design-and-construct basis

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You Dont Build It For Yourself. You Work Out
What People Want You Build It For Them
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Key Objectives

• To provide permanent accommodation for the Lorne
  visitor information centre and other uses as
  necessary - accommodation shall be commensurate
  with visitation experience and expectations for
  future growth for a planning horizon of ten years
• To provide a gateway experience for visitors
  arriving in Lorne and do so within environmental,
  stakeholder and budgetary constraints.

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2001

• Following a tender process, Surf Coast Tourism
  appointed Connell Wagner and Gregory Burgess
  Architects to research and develop a concept
  design for the new Lorne VIC

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The Site Selection

• Four sites were investigated
• Comment on these four locations was sought from
  the community relevant stakeholder groups prior
  to the selection of a preferred location.

• 1 . Bakers Beach
• 2. Lorne Foreshore Office
• 3. Top Bank Site
• 4. Site on Mountjoy Pde. as identified in the
  Lorne Coastal Action Plan.

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The feeling of satisfaction can be rightfully
shared by each everyone
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2002 - Selling The Concept

• Business Plan Produced
• Economic Impact Study undertaken
• Project endorsed by Shire Coast Shire
• Letters written to
• Federal State Ministers
• Western Coastal Board, Lorne Foreshore Committee
  DSE
• Tourism Victoria CVTC
• Historic Society, etc

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The way to get started is to quit talking and
begin doing
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2003

• Three grants were identified submissions were
  lodged
• Environmental Impact study complete
• Consent for use of Coastal Crown Land
• Native Title search completed
• Planning Permit granted

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Show Us The Money

• The Surf Coast Shire committed 500,000
• Grant applied for
• Regional Partnership
• Successful 300,000
• Small Town Development Fund
• Currently being processed
• Australian Tourism Development Program
• Currently being processed

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Ideas Come From Curiosity
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2004

• Final design are currently being completed
• The VIC is being designed as showcase for
  environmental building practices
• The Surf Coast Shires is accredited and
  commitment to Green Globe 21 principles
• Green Globe 21 is worldwide benchmarking and
  certification program which facilitates
  sustainable travel and tourism

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Construction?

• Lorne Streetscape works commenced in July 2004
• ie the roundabout and the new road into Otway
  Street
• Breaking ground on the Centre will commence once
  funding from the State Government is confirmed
• Proposed completion date is September 2005

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You can dream, create, design build the most
wonderful place in the world, but it require
people to make the dream a reality

• Walt Disney

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