Charles Dotterrer

1

• Charles Dotterrer
• Zack Lucas
• Tracie Holthaus

2
Background

• Headquartered in Grants Pass, Oregon
• Started in 1992
• As of January 2006 they have 78 locations and
  another 25 are scheduled to open this year.
• Locations
• Northern California, Southern Oregon, Northern
  Oregon, Eastern Oregon, Northern Washington

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Franchise Opportunities

• Minimum demographic is a population of 15,000
  people
• Costs vary from 88,000-700,000 to open a new
  store.
• Town Available in Oregon
• Astoria, Pendleton, La Grande, Ontario, The
  Dalles, Baker City, and Hermiston

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Company Mission

• Commitment to serve our customer a consistent
  quality product, in a timely manner, with a
  smile.
• Take pride in their ingredients
• Roast their own coffee
• Carry original name brand items
• Torani, Red Bull, Jet Tea, etc.
• Understand the importance of speed
• Most stores are drive-thru
• Baristas are well trained to build coffees fast,
  without sacrificing quality, while keeping solid
  communications with the customer

5
Company Mission Cont.

• Every retail outlet gives back to their community
  1 of gross sales at the managers discretion.
• Adopted the Optimist Creed and call it the Dutch
  Creed.

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SWOT

• Strengths
• Good Location Monroe St. right next to campus
• Strong Brand Image
• Roast their own coffee
• First sit down Dutch Bros. in Corvallis
• Common Menu
• Variety of Drinks coffee, Italian sodas,
  smoothies
• Reasonable prices
• Special Events
• Beaver Sports Talk
• Special Events by appointment
• Long Hours
• Open until 11pm and 12am during finals week

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SWOT

• Weaknesses
• Limited Parking
• Store tends to be crowded often
• Offer a wide variety but limited depth
• Smoothies are not the best
• Limited outdoor seating

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SWOT

• Opportunities
• Continue to grow to the north side of town
• Open another sit down store in Corvallis
• Expand menu to attract more customers
• Host more special events

9
SWOT

• Threats
• Starbucks, Interzone, The Beanery, Java Stop
• Seasonality, college students go home over the
  vacations

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Source

• Dutchbros.com