Seminar on Mobile Services IDATE International Conference

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Seminar on Mobile ServicesIDATE International
Conference
Mobile Broadband

• Dr. Abdelkrim BENAMAR
• November 22nd, 2005

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Mobile Triple Play
Telephony
WWW _at_
TV
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Mobile Broadband ARPU
ARPU Comparison (excl VAT)
/month
Mobile tel.
256kb/s
512kb/s
2Mb/s
8Mb/s
ARPU
Source Merril Lynch, Global Wireless Matrix
Q104. Nordic incumbent operators web site.
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Mobile data flat rate accelerates usage

• Sharp increase of data traffic
• Asian operator 1 30 times more data and 2.5
  times more messaging/user with flat rate
• Asian operator 2 10 times more data/user with
  restricted flat rate
• European operator double packet
  traffic/userafter 2 months
• More advanced services
• E-mail and advanced messaging
• Music download and mobile TV
• M-commerce
• Contents Push

Mobile Triple Play
Data traffic increases dramatically
Charged by traffic
Flat rate and bucket charging
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Mobile broadband may look gloomy
Revenue per Megabyte traffic
Revenue per MB (US)
100 000
SMS logo/ringtone
10 000
Mobile Broadband US 80 per month 4 GB per month
(avg.) 0.02 US/MB
Premium SMS
1 000
SMS
100
MMS
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Peak time voice
Video telephony video clips MP3 track
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Off peak voice
0.1
Peak time voice
Low user
Off peak voice
MBB user
0.01
Broadband territory
High user
0.001
Technology
2G
PSTN/ISDN
DSL
3G
3G Evolved
Analysys Ericsson estimates
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...but volumes more than compensate!
Daily capacity per WCDMA site with HSDPA
1 carrier
3 carriers
4Mbit/s x 3 sectors x 3600 s x 24 h/8 130 000
Megabyte/Day
400 Gigabyte/Day
Theoretical revenue potentialUS 1.5 million
per site and year _at_ 1 cent/MB
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