Reducing Youth Exposure to Alcohol Marketing

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Reducing Youth Exposure to Alcohol Marketing
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What kind of messages about alcohol are our youth
receiving?
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of Total Youth Surveyed
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• Holding young people solely
• responsible for underage drinking is
• like holding fish accountable for dying
• in a polluted stream.
• - Laurie Leiber, Marin Institute

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Parents are a strong influence!
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• Parents and peers have a large impact on youth
  decisions to drink.
• However, research clearly indicates that alcohol
  advertising and marketing also have a significant
  effect by influencing youth and adult
  expectations and attitudes, and helping to create
  an environment that promotes underage drinking.
• -Center on Alcohol Marketing and Youth

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Highly Visible to Young People

• High level of alcohol product placement in PG and
  PG-13 movies and TV shows popular with teens
• An analysis of nearly 300,000 alcohol ad
  placements on TV in 2002 found that youth 12-20
  saw more beer and distilled spirit ads than
  adults.
• Alcohol industry knows what they are doing!

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How much do they advertise in Washington State?
Source Center on Marketing and Youth
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• What do alcohol messages
• look like in your community?

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Although the Wine Music Festival is a 21
over event, there will be a family area available
on Saturday night. We look forward to seeing you
all! Source Wino in Tenino web site,
http//www.teninowineandmusicfestival.com/tickets.
htm
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Martinis for Mobius?
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(No Transcript)
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Did someone say six-year-old?
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This Vitamin R needs to stay in the bar, well
out of reach of children.
Poster photo courtesy of Spokane Greater Council
of Substance Abuse
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Oktoberfest a family event?
FAMILY FUN!!!
GREAT BEVERAGES!
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Alcohol Industry Myth 1 What Problem,
theres no problem?
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Alcohol Industry Myth 2- We dont market to
youth.
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No distilled spirits advertising or marketing
materials should contain advertising copy or an
illustration unless it is dignified, modest, and
in good taste.
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No distilled spirits advertising or marketing
materials should claim or depict sexual prowess
as a result of beverage alcohol consumption.
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Alcohol Industry Myth 3- We have a right to
Free Speech.
Free Speech
The truth is Corporations are only entitled
to commercial speech protection lower
standard than individual free speech.
Governments can regulate advertising to protect
public health and children.
-Marin Institute
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Dont believe the alcohol industrys spin, and
dont let youth fall for it either!

• There is a connection between alcohol ads and
  youth
• drinking.
• Self-regulation does not work
• Free speech does not protect all marketing
• Network with others to get inspiration!

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Remember you are influential to the youth in your
life!
We know because When asked how they would like
to spend more time, the most common answer was

• Not relaxing with their friends
• Not playing sports
• Not hanging out at the mall
• Being with their family!

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What can we do?
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• Underage alcohol use is everyones problem-and
  its solutions are everyones responsibility.
• -Rear Admiral Kenneth Moritsugu, M.D., M.P.H