TPI Health Education

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• TPI Health Education
• Tobacco/Nicotine

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The Least You Need to Know DAY 1

• Effects of smoking on the body. (review/pretest)
• How do tobacco warnings differ in Canada?
• Quick Facts That Count
• How many chemicals are in tobacco smoke?
• What is ETS?
• Identify the effects of passive smoking or
  second-hand smoke.
• Discuss why people start smoking.

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• Do you think this would make an impact here in
  the U.S. in how people view smoking?

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Examples of Canadian Warnings
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The Dope on Nicotine
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Why Do People Smoke?

• There are more than 4,000 chemicals n tobacco
  smoke.
• nicotine is the primary one that acts on the
  brain, altering people's moods, appetites, and
  alertness in ways they find pleasant and
  beneficial.

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"There is little doubt that if it were not for
the nicotine in tobacco smoke, people would be
little more inclined to smoke than they are to
blow bubbles or to light sparklers.
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Benefits of Nicotine?

• Users also say nicotine helps
• Maintain concentration
• Reduce anxiety
• Relieve pain
• Dampen their appetites

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The Stats

• Smoking is the leading cause of preventable death
• Cigarettes cause one in five deaths in the US
• Cigarettes kill one in three beginning smokers
  (3000 a day) this is half of continuing
  smokers
• 89 of adult daily smokers tried their first
  cigarette before age 18.

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The Effectspre-test
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Does Knowledge Behavior The missing link?

• So its safe to say people know that smoking
  is detrimental to their health!
• -why do 3,000 still start everyday?

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Hot stuff battery acid

• Cigarettes contain more than 4000 chemical
  compounds and at least 400 toxic substances.
• While the smoker is inhaling, a cigarette burns
  at 700 degrees Celsius at the tip and around 60
  degrees in the core.
• This heat breaks down the tobacco to produce
  various poisons. As a cigarette burns, the
  residues are concentrated towards the butt.

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In Case Nicotine Wasnt Enough

• They add licorice and cocoa, which sound
  innocent, except when you burn them they act as
  bronchodilators -- which makes you inhale more
  smoke so the nicotine gets further into your
  body.
• Tobacco companies put ammonia in cigarettes which
  makes your brain absorb more nicotine than it
  normally would.

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This is your lungthis is your lung on
BEFORE

• AFTER

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Quick Facts That Count

• The product they sell kills more people than
  AIDS, murder, suicide, fires, alcohol and all
  illegal drugs COMBINED.
• Smokers are admitted to hospitals twice as often
  as nonsmokers.
• Smoking is responsible for 87 of the lung cancer
  deaths in the United States

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ButI Dont Smoke!

• Exposure to environmental tobacco smoke (ETS) is
  responsible for approximately 3,000 lung cancer
  deaths per year among nonsmokers (40K Deaths
  total a year)
• If both a child's parents smoke, it is the
  equivalent of the child actively smoking between
  60 and 150 cigarettes per year.

• After the first month of life, infants of parents
  who smoke have higher mortality rates through the
  first year of life

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What your dog is doing when youre not looking
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"Veni. Vidi. Vici.
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Do Kids Even Have a Chance?

• They spent over 8 billion on advertising in
  1999. Thats 14 times the money Nike made in
  2000.
• Look at your watch. In the next hour, the tobacco
  industry will spend nearly 1 million on
  advertising.

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"Its a well-known fact that teen-agers like
sweet products. Honey might be considered. -
1972 Brown AND Williamson (Newports) marketing
report
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• "Realistically, if our company is to survive and
  prosper, over the long term, we must get our
  share of the youth market. In my opinion this
  will require new brands tailored to the youth
  market.
• "Comic strip type copy might get a much higher
  readership among younger people than any other
  type of copy.
• The base of our business is the high school
  student...It is the in brand to smoke if you
  want to be one of the group.
• - 1973 RJ Reynolds (Camels)
• memo

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Advertising Dollars at Work

• Of kids who smoke, 86 smoke the three most
  heavily advertised brands. The majority of adult
  smokers dont smoke those brands
• Of all people who have ever tried a cigarette,
  88 tried by age 18.
• Every day, the tobacco companies get about 3,000
  new customers -- kids.

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Identifying Advertising Techniques

• Personal Testimony
• Product Comparison
• Romantic/Sex Appeal
• Pleasure Appeal
• Maturity/Sophistication Appeal
• Bandwagon Effect
• Relaxation Appeal

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Chewing Tobacco Not a Safe Alternative

• What Can Chewing Tobacco Do to Me?
• Bad breath and yellowish-brown stains on your
  teeth
• Mouth sores (about 70 of spit tobacco users)
• Cracking and bleeding lips and gums
• Receding gums, eventually make your teeth fall
  out
• Increased heart rate, high blood pressure, and
  irregular heartbeats, all leading to a greater
  risk of heart attacks and brain damage (from a
  stroke)
• Cancer

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Once You Start Youre

• Tobacco companies know that nicotine changes your
  brain so, eventually, your brain cant function
  normally without it.
• Tobacco companies know that 70 of smokers want
  to quit but cant.
• They also know that of the ones who try to quit
  only about 3 succeed.

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To cease smoking is the easiest thing I ever
did. I ought to know, Ive done it a thousand
times.

• Mark Twain

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The Question is Are You Ready to Quit?

• Transdermal patches
• Inhalers
• Nicotine Gum
• Hypnosis
• Cold turkey
• Zyban
• Transtheoretical Model