Science Communication

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Science Communication

• Outside the Ivory Tower and Beyond Science
  Journalism

Closing Event of the Research and Communication
Program
Dr. György FÁBRI PhD Head of Communication Hungari
an Academy of Sciences
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The communication of knowledge and society the
social presence of scientific research and
technological development

• Some Information About the Project

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General Information

• Organizer Knowledge Society XXI. Foundation
• Period January December 2006
• Supported by the Jedlik Ányos program of the
  National Office for Research and Technology
• in cooperation with the Hungarian Academy of
  Sciences and Mindentudás Egyeteme/ENCOMPASS

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Content of the project

• Theoretical researches
• Philosophical and sociological context of Science
  Communication
• Views about Science in Hungary
• Tendencies of the media from the viewpoint of
  content rating
• Effects and evaulations of the Mindentudás
  Egyeteme/ENCOMPASS
• Practical uses
• Developing strategies of Science Communication
  for research institutes
• Media planing for science contents
• Developing of the lectures Mindentudás
  Egyeteme/ENCOMPASS
• Preparations for launching Science Communication
  Training for researchers
• Building a knowledge base for science
  communication information (www.tudastars.hu)

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Events

• Opening Conference and Seminar series (March-May
  2006)
• Pléh Csaba, Gulyás Balázs, Nyíri Kristóf, Patkós
  András (Members of the HAS), Hronszky Imre, Tamás
  Pál Professors
• Launched www.tudastars.hu in April 2006
• Published volume Reason and Value in Science
  Communication in May 2006
• Science Communication Outside the Ivory Tower
  and Beyond Science Journalism international
  conference and workshop 26-27. 11. 2006.
• Summary volumes of the projects will be published
  in December 2006

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II.Results of the Empirical Surveys

• Situation of Science Communication in Hungary
• 2007

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Medián survey November 2006
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Reputation of Mindentudás Egyeteme / ENCOMPASS
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Mindentudás Egyeteme/ENCOMPASS

• Very widely known
• Permanently high ratings in its category
• Reaches new groups of spectators (youths,
  managers)
• Favoring traditional forms
• Professional standards as the most important
  feature for spectators
• Used for general orientation

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(No Transcript)
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Average ratings by semesters (AMR 15)
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Audience shares (share 15) by months, averages
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III.Theoretical researches and Conclusions

• Dilemmas and their Resolutions in Science
  Communication

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Scientists roles
Research-manager
Science-communicator
researcher
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Researchers attitudes

• The need and of conveying knowledge to lay people
  is a key attitude in Hungarys scientist society
  today.
• The importance of media aspects has become
  accepted.
• More and more scientists have become media
  actors.
• We are outside the ivory tower...

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Scientific journalism

• Underpositioned place in traditional media
• Excluded from commercial television (taht is, the
  larger part of the space of media use!)
• Low representation of the theme of Science in
  Hungarian public media
• Success story in the digital media
• origo.hu science section
• www.mta.hu
• Mindentudás Egyeteme/ENCOMPASS portal

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Media situation

• Dependence of visual culture on trends
• Merger of producer interests and trends of
  fashion
• Increasingly totalized media market
• Increasingly concentrated media market
• Media industry downward competition spiral

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The media strategy of science

• Prerequisite of maintaining value-governed
  principles existence of own values
• Conservative value consciousness and professional
  media tools prevail at the same time
• Content constructed by meritocratic principles
• The most open media presence
• Competitive media technology
• Exceeding one-dimensional media standard

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Redefinition of the roles in Science
Communication

• Scientist communicators or scientific journalists?

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The effective strategy of science communication

• Scientist communicvators
• and
• Scientific journalists
• together
• For media positions!

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All this requires scientific media as a home
front

• Strengthening traditional scientific printed
  media
• Let it be a Hungarian Science!
• Independent positions in electronic media

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IV.Practical Results and Utilities of the
Projects
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Media

• TV series about institutes of the HAS
• New TV shows creative documentary films and
  science/scientist spots
• New forms of communication science-blogs,
  science policy tv-discussions
• Developing ENCOMPASS new elements of the
  lectures
• Support for traditional weekly science magazine
  Élet és Tudomány (Life and Science)

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Communication of the HAS

• Strategical development
• Organization of the Hungarian Science Festival
• Science campaigns (GMO, Genomics)
• Communication services for academic and
  university institutes

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Main Tasks

• Develop of the Science Communication Training for
  researchers
• Expand student basis for the Science-departments
• Improving the presentation skills of science
  teachers

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Launch of the Hungarian Science TV Chanell

• Hungarian Academy of Sciences
• ENCOMPASS
• Investors
• Common Initiative

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Thank YouFor Your Attention!Dr. Fábri György
PhDprojekt-leader

• www.fabrigyorgy.hu