THE HUMAN SPARK is an evolutionary detective story exploring one of mankinds most intriguing questio

1

• THE HUMAN SPARK is an evolutionary detective
  story exploring one of mankinds most intriguing
  questions What makes us human?
• The series, hosted by Alan Alda, contains three
  programs
• Program One What Made HomoSapiens
• Program Two Chimps Arent Us
• Program Three Alans Spark
• The series will explore the captivating and often
  controversial questions of the human spark
  not only the scientific aspects but also how art,
  dance, religion, symbolism, and culture are
  integral to our humanity.

2

• The unique outreach initiative accompanying the
  series is composed of two phases, each focused on
  partnerships between public television stations
  and science museums
• Phase I Partnerships
• TPT/Science Museum of Minnesota
• UNC-TV/North Carolina Museum of Natural History
• KAET/Arizona Science Center
• WFWA/Science Central
• The outreach activities and events will target
  underserved audiences of both public television
  and science museums
• The activities and events of Phase I will inform
  the structure of Phase II

3

• Phase II of the outreach initiative will launch
  in Winter/Spring 2009
• 5 station/science museum partnerships will be
  awarded 10,000 grants
• Outreach events and activities, based on the
  ideas and materials developed in Phase I, will
  promote engagement with the broadcast series

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CPB Opportunity Fund

• NATURE, currently in its 26th season, has won 10
  Emmy awards, two Peabody awards, and the first
  ever Sierra Club honor for a program
• NATURE Online includes a robust Web site with
  many interactive features and a wealth of
  ever-expanding materials and resources for
  educators

5
CPB Opportunity Fund

• The Outreach initiative is currently in its 2nd
  year
• The goal of the initiative is to increase
  membership and series ratings through community
  engagement
• 15 individual stations from all over the country
  have participated in the first two years of
  outreach
• Past outreach activities have included
• Photo Trivia Contests
• Museum and Zoo Days
• Screenings Receptions
• And many more dynamic and creative activities
  with local partners

6
CPB Opportunity Fund

• Year Three of the outreach initiative will launch
  with the 27th season of NATURE
• 10 stations will be awarded grants of 10,000
• Grant sites will be encouraged to partner with
  related local organizations and seek local
  underwriters
• Outreach activities and events should be designed
  to boost series ratings and station membership
• New and creative print/online materials and
  resources will be developed to support the
  initiative

7

• LOOKING FOR LINCOLN is the official film of the
  Lincoln Bicentennial Commission, and the program
  will be broadcast in February 2009 in honor of
  the bicentennial
• The two-hour program will feature Henry Louis
  Gates, Jr. and Doris Kearns Goodwin, and is a
  co-production of Kunhardt Productions,
  Thirteen/WNET, and Inkwell Films

8

• LOOKING FOR LINCOLN explores how the American
  perception of Lincoln has been shaped between his
  assassination and the present day
• Information about outreach initiatives
  forthcoming keep your eyes open!

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WHERE WE STAND
AMERICAS SCHOOLS IN THE 21ST CENTURY
(w.t.)

• The one hour documentary program will be
  broadcast in prime time in late September or
  early October 2008
• WHERE WE STAND is designed to inspire the
  American public and heighten awareness of crucial
  issues facing the countrys educational system by
  highlighting key obstacles opportunities facing
  American schools
• In addition to the on-air broadcast, the program
  will be posted on an accompanying Web site in 5
  story segments, each addressing a different
  critical need or question

10
WHERE WE STAND
AMERICAS SCHOOLS IN THE 21ST CENTURY
(w.t.)

• The program , cued for broadcast just before the
  November 2008 General Election, will be timely
  and relevant for parents, teachers, and schools
• Stations can easily incorporate the program into
  larger outreach initiatives, for example
• Highlight in the Program Guide
• Host a screening
• Leverage current relationships with local schools
  and school districts to incorporate the program
  into existing events

11
GREENQUEST
(w.t.)

• GREENQUEST is a multimedia environmental
  education experience and contest
• The active online community will launch in Summer
  2008
• The competition will launch in Fall 2008
• Teams will be able to enter the contest through
  the Web site
• The competition will become a primetime reality
  show, air date anticipated Spring 2009

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GREENQUEST
(w.t.)

• The entire GREENQUEST experience will provide a
  tremendous opportunity for stations to bring
  green issues to local schools and the community
• Stations can encourage kids to take action, and
  can even create their own teams to enter the
  contest
• More details about outreach opportunities coming
  soon!