RFID

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RFID
RUBEE
Presentation by Lance Bowness Ben
MacDonald Dustin Snyder
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Introduction

• What is it
• Where it started
• Who uses it
• Issues
• Costs
• The future of the Technology

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RFID

• Technology for automated identification of
  objects
• A RFID device is a small microchip designed for
  wireless data transmission.
• A RFID system is comprised of readers and
  servers.
• Uses high frequency 13.56MHz to ultrahigh
  frequency( 916 Mhz )
• Passive RFID no power source
• Active RFID chips longer range , more space

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Brief History

• Introduced in a business plan in 1969 for use in
  transportation, banking, security and medical
  domains.
• First demonstrated in 1971 by the NY Port
  Authority for Toll Passes
• Initial RFID passive technologies first used in
  1973

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Rubee

• Operates at a low frequency of 113 kHz
• Ultra low power consumption lithium battery
  lasts up to 10 years
• Overcomes limitations of RFID, Rubee tags much
  more easy to read and operate under harsh
  conditions.
• Not an alternative to RFID
• Range of 10 to 50 feet
• Disadvantges low bandwidth , less tags can be
  read at one time.

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Our Focus

• Rubee new, limited scope
• Is Rubee the next generation of RFID?
• RFID Widely used, better examples( Walmart )

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Wal-Mart

• In June 2003, Wal-Mart, the worlds largest
  retailer, instructed its top 100 suppliers to
  place RFID tags on all its pallets and cases by
  January 2005, and later announced it would be
  applied to an additional 200 suppliers by January
  2006.

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Along the Supply Chain
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Supply Chain Management

• Tagging
• Managing the flow of
• products
• Scanning
• Tracking - Delivery of the right product, at the
  right time , in the right amount, to the right
  place.

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Who else uses it ???

• Esso
• Tim Hortons
• Ford
• Citibank
• US Government
• Macpass
• Fed Ex

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Business Applications

• Personal Identification ( Passport, Access Pass )
• Business Intelligence
• Automotive (Ignition, Anti-theft )
• Payments( Quick pay )
• Implants ( Tracking Animal Herds, Humans )
• Supply Chain Management ( Inventory tracking )

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Benefits

• Consumer Convenience
• Security
• Improved Service
• Efficiency
• Cost
• Logistic
• Management
• Peace of mind

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The Market

• RFID
• around 4b , projected to reach 12.3 b by 2010
• RUBEE
• Still in introductory stages

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Costs

• Initial fixed cost 5 cents per tag
• (single item, case, pallet )

One source says that initial costs reach up to 9
million dollars , depending on how many products
are to be tagged
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Issues

• IS to handle the Data SCM
• Training
• Security/Privacy

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What the future holds

• The Combination of these technologies
• From business to consumer focus
• Rubee the new RFID?

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Sources

• The benefits, challenges and impacts of radio
  frequency identification technology
• Peter Jones Colin Clarke-Hill David Hillier
  Daphne Comfort
• Marketing Intelligence Planning 2005 23, 4/5
  ABI/INFORM Global
• pg. 395
• RFID THE CHANGES IT WILL BRING
• Ariel Markelevich Ronald Bell
• Strategic Finance Aug 2006 88, 2 ABI/INFORM
  Global
• pg. 46
• Unlocking the Value of RFID
• PRODUCTION AND OPERATIONS MANAGEMENT POMS
• Vol. 16, No. 1, January-February 2007, pp. 4064
• issn 1059-1478 07 1601 040
• Risks of RFID
• COMMUNICATIONS OF THE ACM
• May 2006/Vol. 49, No. 5

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Questions/Comments??