Spirits of the soul

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Spirits of the soul

• positive thinking and action!

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Our Pledge

• The main aim of ASSET is to assist and support
  small-scale enterprises in tourism to trade
  fairly and pursue sustainable/ Responsible
  tourism development which contributes to the
  conservation of the physical environment and the
  social and economic welfare of the community in
  the Gambia.

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Pledge ASSET Faces of joy
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How?

• To provide assistance to members with product
  development marketing training quality control
  and access to market.
• Work collaboratively, promotes networking and
  joint activities among members.
• Develop partnership with government other
  institutions and external organisations where
  appropriate
• Contributes to sustainable development within the
  Gambia tourism industry using the principle and
  practise of responsible tourism
• Identify appropriate quality standard for members
• Protect small scale business interest in the mass
  market tourist industry
• Setting up of a micro finance scheme for our
  members

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Strategy

• Setting up of working committees in the following
  areas
• Training
• Marketing and product development
• Fund Raising
• Standards and quality

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Training

• Training Committee
• Customer care
• Health and Hygiene
• HIV issues
• Next training IT
• In collaboration with ICRT-G 3rd. Course
• Responsible Tourism Management training by
  Admistrator in UK (MSc)
• Fundraising and market training in UK of Chair of
  marketing committee

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Market and Product development

• Updated our website- www.asset-gambia.com
• ASSET established website links
• ASSET brochure
• ASSET Map showing location of different members
• Open the ASSET information bureau
• Brandt guide and ethical travel guide of TC
• Shareton-ASSET and Tourist taxis-others

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Fund raising

• Membership subs.
• Plymouth- Banjul challenge
• ASSET Gamstar collaboration
• ASSET-AGIB collaboration

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Influencing policy

• The quality of the retail experience needs to be
  improved, through product development and further
  support from the GTA. The self-regulatory Codes
  of Conduct utilised by members of ASSET appear
  to be working well in terms of ensuring
  reasonably clean and pleasant conditions for
  informal retail outlets.
• Working with the informal sector through ASSET
  demonstrates an open and transparent interaction,
  allowing its members to self-regulate, gain
  access to resources, such as training, and should
  not be seen as a threat, but rather as a positive
  interaction vital to maintaining the high level
  of out-of-pocket expenditure seen in The Gambia.
• Odi report

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Quality and standard

• Members to compete on quality not on sympathy-
  hands-on NOT hands-out
• ASSET internal standard validation scheme to be
  reviewed.

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Achievements
GiG-support from ASSET PBC Challenge Award-RT
awards 2005 Timbooktu information
centre Partnership-ONITS
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Challenges

• Making our strategy work
• More involvement of members
• Misconceptions of ASSET
• Quality and standard- Codes not followed by some
  members

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Solutions Making our strategy work-

• 1. Appoint development and business specialists
  to help members improve their standards, market
  better and improve communication .
• 2. To provide individual incentives according to
  output of working committees.

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Participation

• Restructure ?
• Interactive?
• Workshops every six months?
• Brand using members?
• Communication method to Associations?

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Misconceptions

• Better communications with members and
  stakeholders at large

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Codes

• Capacity building for committees policing codes

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Inspirations

• RIP We cant
• Alive We can