WHAT WE DO WORKS'

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• WHAT WE DO WORKS.
• for
• Buy Here, Pay Here Dealers

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Buy Here Pay Here Shoppers

• The typical BHPH consumer has bad credit or no
  credit at all
• Often a credit score of less than 550
• An average FICO score of a BHPH customer is 450
• Consumers are eligible for more conventional
  loans these days therefore, the general credit
  level of BHPH customers has deteriorated/become
  more challenging
• Average vehicle sales price in 2005 was 9,400

Are your customers on the Internet?
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Internet shoppers.

• 70 of the U.S. population are Internet users
• Source  Internet World Stats,
  www.internetworldstats.com
• 80 of used-vehicle buyers had access to the
  Internet in 2006.
• 5 increase from 2005
• Source  J.D. Power and Associates, May 2006
  Used Autoshopper.com Study
• 59 of used-vehicle buyers used the Internet for
  used-vehicle shopping in 2006
• 11 increase from 2005
• Source  J.D. Power and Associates, May 2006
  Used Autoshopper.com Study

Your customers are on the internet. Now how can
you reach them?
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The Transformation
To
From
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Identify
Qualify
the consumer
Shopping for a vehicle has become easier because
of the Internet hasnt it? As a matter of
fact, selling cars has become easier because of
the internet also. You probably did some
research online before you came in today, didnt
you?
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Tools to target your customer
Your virtual showroom
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Tools to target your customers

• Multimedia
• Create audio or video messages to merchandise
  your dealership and your vehicles

• Ogden Auto Sales

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Internet Specials
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Credit Center
Benefits Credit Center Landing Page Includes
following 3 tabs Connect allows consumers
to determine their credit range and search for
dealers by credit tier Learn provides
informative articles on leasing, purchasing and
credit Calculate three calculators for
consumers to determine their best option for
buying a new vehicle
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Credit Center

• Credit Center Connect
• The Connect section includes
• Links to dealers Help credit challenged
• customers find you by merchandising your
• specials
• - Map View capability
• Visit Tips tab including topics
• such as Know before you go
• and Learn before you look

Benefits
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Credit Center
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Credit Center

• Benefits
• Credit Center Learn Page
• Several articles will be available
• to consumers including links to
• offsite pages such as Equifax
• First-time car buyer articles
• Establishing a credit record

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Credit Center
Benefits Credit Center Calculate
Page Consumers will have the option to
figure out their best option for buying a
vehicle using one of three calculators -
Payment Calculator - Affordability
Calculator - Purchase vs. Lease
Calculator
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• THANK YOU
• howard.polirer_at_autotrader.com
• [phone]