Indian Gold Conclave

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Indian Gold Conclave

• Adding Value to Gold Jewellery

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In a country where gold is traditional,
worshipped and a financial security, we must
create a platform to increase the margins for the
trade.
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Indian Gold Market

• India consumes nearly 1200 tonnes of gold
  annually 40 of mined output
• Consumers hold almost 18000 tonnes of gold more
  than double of US Federal Reserve
• Largest producer of gold jewellery in the world
  employing over 15 lakh workers
• Gold is our traditions
• Gold for banking Gold Accumulation Plan
• Gold at marriages Stree-dhan
• Gold for Idol worship
• Gold for gifting and security

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Retail Threats

• Traders and retailers alike have cheated the
  consumer by false certification
• Impure gold karatage
• Low quality, cheap finish, out-of-fashion designs
• Fragmented, unorganized industry leads to
  cheating and unhealthy competition
• Internal competition only creates a price war and
  cost cutting reduces profitability.

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Gold quality and Purity

• According to a recent BIS survey appox 87 of
  gold Jewellery sold is below karatage
• Reasons- Ignorance among the consumers
• -Lack of margins for small
  medium retailers
• - Long supply chain eating into
  margins

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Remedies

• To increase number of hallmarking centers
• To educate the consumers
• To promote branded jewellery

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ADVANTAGE OF BRANDED JEWELLERY

• Branded jewellery convey trust authenticity
• A brand is meant to impart confidence, stand for
  product quality, good service, value for money
• Branded jewellery commands grater margins
• One of the most valuable attributes of a strong
  brand is that it attracts loyal users, and loyal
  users are the cornerstones for corporate profit

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Industry Margins
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Branded Gold

• Authentic hallmarked gold jewellery
• Add aspirational value
• High-grade finish
• Make gold an item of luxury
• International contemporary trendy designs

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Moving Gold up the Value Chain

• Branded Gold Jewellery
• Hallmarking awareness
• Design Institutes
• Better working conditions, factories and
  machinery
• Open gold import for the open market
• Simplify gold loans for retailers and
  manufacturers

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Co-operative Ventures

• Establish an Indian Gold Symposium to promote
  gold
• Initiate co-operative advertising branding
  communication programs for retailers
• Setup design institutes to be the market to watch
  for new international trends
• Form a retail association to teach retail
  management and marketing
• Create a monetary fund for securing gold loans
  and rationalizing tax structures

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Collection G
Gold Expressions
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Thank you.