Availability Heuristic - PowerPoint PPT Presentation

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Title:

Availability Heuristic

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Believability is related to ease of recall. if cannot remember it then it must not be true. Distorted by vividness of information ... – PowerPoint PPT presentation

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Title: Availability Heuristic


1
Availability Heuristic
  • Powerful cognitive distortion
  • like Out of Sight - Out of Mind
  • Believability is related to ease of recall
  • if cannot remember it
    then it must not be true
  • Distorted by vividness of information
  • Distorted by number of repetitions, like
    ads on the radio and television
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