BACKGROUND

1
BACKGROUND
On 13th session of the UN Commission on
Sustainable Development (CSD) in May 2005 it was
decided to take action to improve access to water
and sanitation On December 2006, UN General
Assembly 2008 is declared as International Year
of Sanitation (IYS) to help accelerate progress
on sanitation and foster economic and social
development.
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KEY ELEMENTS OF IYS

• The IYS will focus the issue of water and
  sanitation at the forefront of the global agenda
• It will raise the issue prominently to
  politicians, civil society and the public in
  general
• Focus on the need to take effective action

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MAIN THRUST AREAS

• Raising awareness of the importance of sanitation
  and its impact on achieving other MDGs, from
  three perspectives hygiene, household sanitation
  and wastewater
• Encouraging state Governments and districts to
  promote and implement policies and actions for
  meeting the sanitation target
• Mobilizing communities, particularly womens
  groups, towards changing sanitation and hygiene
  practices through sanitation-health-education
  campaigns

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OBJECTIVES

• Greater outreach on issues of sanitation and
  hygiene at the local, national and international
  levels
• Increased funding for sanitation programmes
• An emphasis on sustainability to ensure that
  areas reached will be able to continue providing
  access to sanitation on their own

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FOCUS AREAS of IEC

• Sustainability of water resources
• School Anganwadi sanitation
• Solid and liquid waste management
• Low cost technological options and
• Water quality

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FEATURES OF IEC CAMPAIGN

• Providing personal accountability and
  responsibility for appropriate use of water and
  sanitation facilities and hygiene education
• Universally acceptable measures with a string
  emotional appeal that cuts across linguistic and
  cultural groupings
• Special focus of children as a messenger
• Generating awareness on water, sanitation,
  hygienic practices and its impact on health
• Giving operation and maintenance responsibility
  on community
• Social monitoring and internal advocacy for
  increasing awareness about health and hygiene
  issues

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Communication Plan for International Year of
Sanitation (IYS) on Water Sanitation
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Communication Plan for International Year of
Sanitation (IYS) on Water Sanitation
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Communication Plan for International Year of
Sanitation (IYS) on Water Sanitation
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THANK YOU