BRING IN THE MUNICIPALITY TO THE CITIZENS

1
BRING IN THE MUNICIPALITY TO THE CITIZENS

• Project Plan
• Center For Modern Skills

2
Serbia and Monte Negro

• Serbia 161 municipalities
• 4 towns (at least 2 municipalities, Belgrade 16)
• Monte Negro 22 towns in 3 regions

3
ADMINISTRATION

• Ministry for human rights and national minorities
  on federal level
• Ministry for Local Self-Government in Serbian
  Government
• Standing Conference of towns and municipalities
  of Yugoslavia (Serbia and Monte Negro)

4
CENTER FOR MODERN SKILLS

• NGO founded in 1998.
• Basic strategy- enable participants to master
  skills as teamwork, public appearance, debate,
  democratic leadership, PR
• Educations of students
• Executive boards in municipal governments and
  representatives in local municipalities
• Participants in public and political life in
  Serbia

5
BRING IN THE MUNICIPALITYTO THE CITIZENS

• Recognizing the necessity for education for
  professionals communicating with citizens in
  different ways
• Changing traditional opinion about who serves
  whom (Do citizens exist to be drilled in local
  administration and are the paper works the only
  way of communication between local government and
  community?)

6
The Team

• Mr. Prvoslav Plavsic, psychologist, an
  experienced expert in researching public opinion
• Ms Natasa Ristic, professor in literature,
  journalist and trainer for communication skills
  and PR
• Under donation of several foreign NGO

7
Methodology

• More than 150 municipalities were included in 8
  training sessions
• In two-days training , groups made of
  participants from different municipalities went
  throw basic training in PR (terms, definitions,
  intern, extern, corporative, protocol
• Work-shop Organizing an event by tusk
  (promotion, festival, local cleaning action)

8
Opportunities

• Problems and opportunities
• Huge differences between municipalities
  (developing, budget, organization and education
  level)
• Being with other people, PR-s had opportunities
  to went out from their own abilities and
  circumstances
• Analysis of communication level and organization
  on the field

9
Goals Objectives

• What we did
• Found that in 150 municipalities worked only 4
  PR-s by systematization. In majority,
  communication is everybodys or anybody's
  tusk, from one situation to another (gathering
  team by tusk or finding someone suitable), or
  non-priority duties of old-fashioned relicts from
  social times.
• Give reasons for self esteem to professionals who
  are not recognized as very important in their
  own organizations
• Help them to make their CEO-s aware of importance
  of good communication

10
Key Issues

• Near term
• The first and practical step in organizing
  municipalities PR-s net, for maintaining
  communication between professionals working in
  information activities (the one and only of that
  kind).
• Long term
• Changing opinions about importance of good and
  quality communication with citizens
• Planning second circle of training for people
  who shoved special interest and abilities for PR
  in municipalities
• Special training for local governments and majors
  about importance of municipalities PR